Forever Media will complete the rebranding of its recent York PA acquisitions on Monday, April 25 as Classic Rock “98.5 The Peak” WYCR York-Hanover PA as “Rocky 98.5“. WYCR has been running promos all weekend promoting the new brand, which will join Forever’s other Rock stations in Altoona, Johnstown and Cumberland MD utilizing the “Rocky” name. Forever purchased WYCR and sister 1280 WHVR Hanover in December 2015 for $2.6 million. It had acquired Country 107.7 WGTY Gettysburg/York and “ESPN 1320” WGET Gettysburg in September and brought WGTY over to its “Froggy” Country brand in January. With the pending relaunch of WYCR, longtime host Davy Crockett has moved over to WGTY with the amphibian sounding Davy Croakett name.
As expected when Forever Media purchased “Great Country 107.7” WGTY Gettysburg/York PA late last year, the station has rebranded as “Froggy 107.7“. Unlike most of the other stations to use the “Froggy” moniker particularly those owned by Forever, the existing WGTY airstaff will not change their names to amphibian puns. With the exception of recently acquired 105.3 WFRB Frostburg MD, all of Forever’s Country stations utilize the “Froggy” brand name.
Kerby Confer and Donald Alt’s Forever Media has announced that its has agreed to acquired Country 107.7 WGTY and Sports “ESPN 1320” WGET Gettysburg, PA from Times & News Publishing Company for $4.25 million. WGTY serves the York, PA market while rimshotting into the Harrisburg and Lancaster, PA and Frederick, MD markets. The seller will retain their Gettysburg Times newspaper. The sale was brokered by Michael J. Bergner of Bergner & Co. This is the second acquisition by Forever in recent weeks following their purchase of Dix Communications’ Cumberland, MD cluster last month.