1230 Reno

Reno’s Swag Moves

Update 3/20: With the KSGG calls moving to 1230, 97.3 is now KOLC which fits both of the previously registered Click973Reno.com and LittleCity973.com. Update 3/18: 97.3 is now running a loop directing listeners to 104.9. The programming on K285EQ is now being originated by 1230 KJFK (which will soon assume the KSGG calls from 97.3), which dropped its previous Liberal Talk format. Original Report 3/6: Urban “Swag 97.3” KSGG Carson City/Reno has begun promoting an upcoming move to 104.9. The move will shift the Americom owned from the 87kW Class C signal of 97.3 to a 240 watt translator. K285EQ places a city-grade signal over all of Reno and adjacent Sparks. The translator had been rebroadcasting sister Classic Hits “103.7 The River” KODS. While no date has been set f...[Read More]

KJFK Reno To Drop Liberal Talk

Another Progressive Talker has reached the end of its lifecycle. Americom’s 1230 KJFK Reno will cease broadcasting the format on Monday, March 18. In a letter to its listeners, the station states that the format has been operating at a loss but they wished to keep the station on through the past Presidential election. No word on what format will replace the current Talk format, but the station has applied to take the KSGG calls from sister “Swag 97.3” which is in the process of moving to a translator on 104.9 to allow 97.3 to debut a new format. Update 3/18: 1230 is now originating the programming heard on “Swag 104.9” K285EQ. The complete letter to its listeners follows: As of March 18th, “AM with I.Q., 1230 KJFK” will no longer be on-the air. KJFK recently p...[Read More]