Lee Family Broadcasting has launched CHR “Club 97.5” on 99.1 KXTA-HD3 Gooding/97.5 K248BZ Kimberly/Twin Falls, ID. The new format is the latest volley in a back and forth battle between Lee Family Broadcasting and crosstown Magic Valley Media. “Club 97.5” gives a CHR competitor to Magic Valley’s “92.7 The Music Monster” KTPZ Hazleton. In March, Magic Valley Media launched Hot AC “Q106.7” KIRQ Hailey to directly compete against Lee’s “Hot 100” 99.9 KZDX Burley. Club 97.5 is being programmed by KZDX Program Director Broc Johnson.