iHeartMedia has debuted Alternative “Alt 107.7” 1490 WTUP/107.7 W299CS Tupelo MS. The station had been simulcasting Classic Hits “Big 99.3” WTUP-FM prior to the debut of the new translator. WTUP will feature the syndicated Woody Show in mornings. The Tupelo market lost the Alternative format when 96.3 WXWX flipped from a simulcast of “I96” WIVG Memphis TN in May.
iHeartMedia has flipped Southern Gospel 99.3 WBVV Tupelo MS to Classic Hits as “Big 99.3“. WBVV is assuming the format from sister “Cool Oldies 1490” WTUP which is now simulcasting with 99.3.