Sunrise Broadcasting has debuted Soft Oldies “95.9 The Breeze” W240AS Wilmington NC/WKXB-HD2. The new format creates a flanker between Sunrise AC “Sunny 103.7” WILT and Rhythmic Oldies “Jammin 99.9” WKXB against Cumulus Media AC 102.7 WGNI. Core artists on the station include Chicago, Elton John, Billy Joel, James Taylor, Phil Collins, Hall & Oates, the Eagles, and Lionel Richie. W240AS had been rebroadcasting Sports “ESPN 630” WMFD, which recently launched a new translator: 101.7 W269DF Wilmington.
Sunrise Broadcasting has assumed operations of 95.9 W240AS Wilmington, NC. Upon replacing Hometown Wilmington Media has the lessee of the translator, Sunrise has flipped it to Sports simulcasting “ESPN 630” WMFD. The 250 watt translator is owned by Sea-Comm Media. The move explains why Hometown Wilmington flipped 103.7 WBNE from Classic Rock to being the FM side of the News “Port City Radio” simulcast with 1180 WLTT last month. W240AS had served that purpose previously.