91.9 Atlanta

WCLK Atlanta Revamps Its Jazz Playlist

Clark Atlanta University’s 91.9 WCLK Atlanta has revamped its music mix as it attempts to expand its donator base. Now positioning itself as “Classic. Cool. Contemporary.”, the Atlanta Journal Constitution reports that the station has shrunk its daytime playlist from around 900 to 400 songs, while adding more modern artists and what would be classified as Smooth Jazz into the mix. Claiming the station has only about 1900 members despite a Cume over 100,000, station GM Wendy Williams states that the station used a $60,000 donor grant to conduct a music research study to find holes to grow the audience and donor base. Of course the changes are not sitting well with a small, vocal group of WCLK supporters. That includes afternoon host Jamal Ahmad, who has lost the ability to...[Read More]