Midwest Communications Urban AC “The Touch” 1560 WNWN/95.5 W238AL Portage/Kalamazoo, MI has begun simulcasting on 930 WTOU/102.7 W274AQ Battle Creek. Midwest acquired then Sports 930 WBCK from Cumulus in January 2014 for $175,000 and then purchased the translator in May for $45,000. 930 has been silent since last summer. Over time Midwest intends to add unique local church and sports broadcasts for each signal, but for now both will carry the same programming around the clock.
Midwest Communications has acquired Sports “930 The Score” WBCK from the Current Radio Trust for $175,000. WBCK has been held by various trusts for divestiture since 2007 when Cumulus acquired the remainder of its now former Battle Creek cluster from Clear Channel. Cumulus sold its Battle Creek cluster to Townsquare Media last year. WBCK will join Country “Win 98.5” WNWN-FM in Midwest’s Battle Creek holdings. The company also owns stations in the adjacent Kalamazoo and Lansing markets.