As previously announced Townsquare Media flipped 94.3 KMAX-FM Wellington/Fort Collins, CO to Alternative “94.3 The X” at noon today. KMAX-FM had been stunting since Saturday afternoon with formats of the day including CHR, Tween Hits, and Christmas music after discarding its previous Active Rock “94.3 Loudwire” identity. The new format is being positioned as “Front Range Alternative” and featuring a playlist of songs from the 1990s through now. The station indicates it will feature local hosts daily from 6am to 7pm. Original Report 8/2: Townsquare Media Active Rock “94.3 Loudwire” KMAX-FM Wellington/Fort Collins, CO began stunting on Saturday afternoon in preparation of a new format. Billing itself temporarily as “Spin 94“, KMAX-F...[Read More]
Townsquare Media will bring the brand of one of its online properties to the airwaves on Monday, December 3. Classic Hits “94.3 Max-FM” KMAX-FM Wellington/Fort Collins, CO will shift to Rock as “94.3 Loudwire” utilizing the branding of its Loudwire.com. The move follows Townsquare’s launch of Adult CHR “Pop Crush 105.7” in September. KMAX will add the syndicated Free Beer & Hot Wings for mornings. That show is based out of sister 97.9 WGRD Grand Rapids. The station rimshots the Fort Collins and Cheyenne WY markets, but had been focusing its programming on the Fort Collins market.