iHeartMedia flipped Rock “Rock 96.3” K242CE Meraux/99.5 WRNO-HD2 New Orleans LA to Classic Hip-Hop “Throwback 96.3” today. The new format flanks sister Urban AC 98.5 WYLD-FM and Urban “Q93” WQUE which currently hold the top two spots in the market. With rumors of Entercom preparing to make a format change of their own in the market, it appears this change like that done by iHeart in Tampa last month was to potentially fill the hole they think would hurt their top two stations. The Rock format registered a 0.7 share in the Fall 2016 Nielsen Audio ratings.
Update 2/17: The predicted flip to Rock has become a reality as K242CE Meraux flipped to “Rock 96.3” at 12pm today. Launching with ACDC’s “For Those About To Rock”, the translator is now being fed by 99.5 WRNO-HD2 in order to connect the station with the heritage call letters connected to Rock in the market. Original Report 2/5: Following the flip of “Rock 92.3” WRKN to Country last month, Clear Channel is preparing to return the format to the market. CHR “96.3 Kiss-FM” K242CE Meraux/WYLD-HD2 appears to be on the verge of a flip to Rock “Rock 96.3“. It’s website is redirecting to Rock963.com, which is already showing the positioner “The Rock Of New Orleans” in its banner. “The Rock Of New Orleans̶...[Read More]
Clear Channel is on the verge of launching CHR “96.3 Kiss-FM” in New Orleans via translator. 96.5 K243AT Meraux, LA is awaiting FCC approval on its license to finalize its upgrade and move to 96.3 where it will operate with 250 watts via an HD subchannel of 93.3 WQUE. The translator has been silent since last August and has seen its application to resume broadcasting sit in FCC limbo since May 31. No new domains have been registered for the station however KissNewOrleans.com has remained in Clear Channel’s portfolio since 104.1 KSTE flipped to Gospel in 2005. That station is now Rhythmic AC “Voodoo 104” KVDU. What will be the new site for K243AT can be seen at this link. The site has links to Elvis Duran and Ryan Seacrest, neither of whom currently have New Or...[Read More]