Lotus Communications has flipped Spanish AC “Concierto 96.5” KPSL-FM Bakersfield to Regional Mexican “La Ley 96.5“. The new format serves as a flanker to sister Regional Mexican “Radio Lobo 102.9” KIWI to protect it from competitors “96.9 La Caliente” KEBT, “La Campesina 92.5” KMYX, and “Radio Lazer 106.5” KEAL. KIWI is currently third in the market with a 7.1 share. KEBT, KMYX, and KEAL combined for a 5.3 in the same Spring 2018 Nielsen Audio ratings period. The now-former format on KPSL-FM ranked ninth in the market with a 3.5 share.
Lotus Communications is planning a frequency swap in Bakersfield, CA on September 8. Classic Hits “96.5 Max-FM” KVMX has announced that it will move to 92.1 on that date. Nothing has been announced officially for what will be coming to 96.5 on that date, but based on domain registrations we can say that it will be a straight frequency swap with Spanish CHR “Concierto 92.1” KPSL shifting to the stronger 96.5 frequency. MaxFM921.com and Concierto965.com were registered by Lotus on August 4. 92.1 is a Class A licensed with 4.2kW at 397 feet, while 96.5 is a Class B with 50kW at 499 feet. In the Spring ratings Max-FM registered a 3.1 share, while Concierto garnered a 2.3. in addition to KPSL and KVMX, Lotus also owns Spanish Oldies “El Gallito” 1010 KCHJ, ES...[Read More]
Last week, Lotus Communications completed its swap with Clear Channel of 104.5 KZEP San Antonio, TX for 101.9 KWID Las Vegas, NV and 96.5 KBKO Bakersfield, CA. With the swap complete, the Country format of KBKO signed off and the station began stunting towards the debut of a new format on Tuesday, August 5 at 12pm local time. What will the new format be? On July 23, Greg Holcomb registered 965maxfm.com. Who is Greg Holcomb? He just happens to be the newly appointed General Manager of KBKO. The Max-FM branding is mainly used these days on Variety Hits or Rock oriented stations, although has been used on formats diverse as Hot AC and Sports in the past as well. Holcomb was quoted on Friday in The Bakersfield Californian stating the new format would be “family-friendly adult format with...[Read More]
Update 2/17/08: As we reported on January 30, 96.5 KBKO and 98.5 KDFO swapped frequencies on Friday, February 15 at 7:00pm. Original Net Gnome Report 1/30/08: As Clear Channel continues to prepare for its pending privatization it has done a number of programming swaps to keep the formats it wants on the stations it intends to keep. We’ve seen this occur recently in Roanoke and Jacksonville, and expect to see more (Hello Cleveland?) as some of these spinoffs are finalized. Which leads us to Bakersfield, where Clear Channel has registered 965thefox.net. KDFO “The Fox” currently located at 98.5 is on the list of stations being sent into the Aloha Trust in order to be sold off. 96.5 is currently the home of Country KBKO, where we note the registration of KBKOnation.com as a n...[Read More]