iHeartMedia continues its roll-out of the “Alt” moniker on many of its Alternative stations across the country as “96.7/96.9 Alt Project” W244AV Blacksburg/W245BG Roanoke/WROV-HD2 has relaunched as “Alt 96“. As with most of iHeart’s recent Alternative rebrandings, the move comes with the addition of The Woody Show for mornings. W244AV/W245BG registered a 1.0 share in the Fall 2017 Nielsen Audio ratings, down from a 1.6 in the Spring.
Clear Channel Alternative “96.7 The Alt Project” W244AV Blacksburg has expanded its coverage into Roanoke via 96.9 W245BG Cave Springs. The 96.9 translator, owned by Brent Epperson, had been rebroadcasting News/Talk 1050 WBRG Lynchburg. The translator operates with 10 watts at 225 meters above average terrain. The Alt Project debuted in March 2012 on the 96.7 translator in Blacksburg being fed by Clear Channel’s 96.3 WROV-HD2.