97.3 Birmingham

Jim Clerkin Named Play 97.3 Birmingham Program Director

SummitMedia Adult CHR “97.3 Play” WPYA Gardendale/Birmingham AL has named Jim Clerkin as its first Program Director. Up until now Clerkin has spent his entire career at iHeartMedia CHR “Kiss 108” WXKS Boston where he started as an intern before moving up to Morning Show Producer and finally APD/MD until his exit last fall. He will also host afternoons at WPYA. SummitMedia Corp, LLC announces the appointment of Jim Clerkin as PD and afternoon drive host for its new Hot AC station WPYA 97.3 Play/Birmingham, AL. Clerkin spent 16 years in Boston at the legendary CHR WXKS Kiss 108. Clerkin will handle Programming duties and host 3-7 PM on 97.3 Play. Clerkin commented, “I’m so excited to be joining the team at SummitMedia. I can’t wait to head down to Birmingham and...[Read More]

Easy & WAGG Move In Birmingham As Summit Launches 97.3 Play

As we first reported on Thursday, SummitMedia has pulled a three-way format flip in Birmingham. The big move is at 97.3 where Soft AC “Easy 97.3” WEZZ-FM Gardendale gives way to Hot AC “97.3 Play” WPYA. Launching with 10,000 songs commercial-free, the new format fills the music vacancy in the market between iHeartMedia CHR “103.7 The Q” WQEN and AC “Magic 96.5” WMJJ. To make way for the new Play, the “Easy” Soft AC format moves to 1320 WENN/102.1 W271BN Birmingham and Gospel 610 WAGG moves its FM rebroadcast from 102.1 to 100.1 W261BX. The changes all took place simultaneously at 3:00 this afternoon. Birmingham has a new radio station, 97.3 PLAY owned and operated by SummitMedia LLC. The music format, new to Birmingham, is known a...[Read More]

Summit Launches Birmingham Christmas Translator

Update 7:10pm: After an hour of Christmas Music, WEZZ-FM returned to its regular Soft AC format. However it has kept the Christmas Music going commercial-free on 100.1 W261BX Birmingham. Original Report 6:18pm: Just two days after the Summer season officially ended, SummitMedia Soft AC “Easy 97.3” WEZZ-FM Gardendale/Birmingham, AL became the first station to switch to Christmas Music for the holiday season at 5:00 this afternoon. With 91 days to go until Christmas, WEZZ-FM made the move exactly one month earlier than last year. On October 25, 2014 both WEZZ-FM and iHeartMedia AC “Magic 96.5” WMJJ Birmingham flipped within minutes of one another. It took until October 17 to get the first Christmas station in 2014. Switching to Christmas music did not have much of an ...[Read More]

Birmingham Is Doubly Ready For Christmas

The calendar says October 25 today and not December 25, but when one station in a market goes all-Christmas it usually triggers a competitor to do so as well. Both iHeartMedia AC “Magic 96.5” WMJJ and Summit Media Soft AC “Easy 97.3” WEZZ made the flip to Christmas music within minutes of each other on Friday afternoon. The two stations join 93.1 WEZW Wildwood Crest, NJ as the early adopters of Christmas music so far this year.

Easy 97.3 Launches In Birmingham

Update 11/21: Summit launched Soft AC “Easy 97.3” this morning. Former “Magic 96.5” WMJJ midday host Ericka Woode is hosting mornings. The station is promoting “No-Repeat Workdays” from 9am to 6pm daily. New WEZZ call letters are in place. Original Report 11/15: Summit Media Variety Hits “97.3 Y’all” WZNN Gardendale/Birmingham is on the move. The format, which has been heard as a placeholder on 97.3 since July, is now simulcasting on 1320 WENN/102.1 W271BN Birmingham and promoting that it will be moving to 102.1 on-air. Those station had been running a Classic Hip-Hop format branded as “Power 102.1“. It appears the permanent format on 97.3 WZNN will be Soft AC branded as “Easy 97.3“. Easy973.com is now parked on ...[Read More]

What’s The Deal With 97.3 Birmingham Y’All?

Update 7/5 4:40pm: The launch late last night of Variety Hits “Y’all 97.3” was publicized to be the end of the stunting and official launch of the new format. The end result? Not so much. WZNN is still in stunt mode with “Y’all” just the next phase in the process. The music is looping every couple hours with mostly cold segues from broad extremes. So if you want to hear how Jerry Lee Lewis sounds next to Naughty By Nature on air with no imaging now is your chance. Where does 97.3 end up? About twenty domains were registered by Summit Media VP/Digital Kori White on July 1. These are: 973Lite.com (and .info), 973Mix.com, Easy973.com (and .info, .net, and .org), Jewel973.com, Lite973.info (and .org), Oldies973.com (and .info, .net, and .org), OldSchool973.c...[Read More]

ESPN Moves In Birmingham

ESPN Radio has dropped its affiliation with Cumulus’ 94.5 WJOX-FM Birmingham and shifted to a pair of Cox stations in the market. Cox’ “97.3 The Zone” WZNN picks up the ESPN national feed for nights and weekends. 1320 WENN and new translator 107.3 W294BL will carry ESPN programming around the clock. Classic Hip-Hop “Power 102.1” W270BW will continue to air the programming that had originated at 1320, with programming now fed off of an HD subchannel of one of Cox’ FMs. Back at WJOX, the ESPN programming will be replaced with Fox Sports Radio until the CBS Sports Radio Network debuts in January.

Birmingham Getting Into A Sports Zone

Update 8/25: Cox has announced that 97.3 WNCB will flip to Sports as “97.3 The Zone” on Tuesday, August 30. The station’s lineup will feature University of Alabama play-by-play man Eli Gold and Auburn University analyst Stan White in mornings from 6 to 9am. The syndicated Tim Brando show will follow from 9am to 12pm and former WJOX host Matt Coulter from 12pm to 3pm. No official word on afternoon drive, although BlazerTalk suggests the station will retain the replay of the Rick & Bubba show currently airing on the station. Yahoo Sports Radio will fill nights and weekends along with high school and Atlanta Falcons play-by-play. Cox has submitted a request for the WZNN calls earlier today. The afternoon drive hole could become clearer once the reasons for Paul Finebaum...[Read More]