98.5 Lexington

98.1 The Bull Icons Debuts In Lexington

iHeartMedia has launched Classic Country “98.1 The Bull Icons” on 98.5 W253BK/WBUL-HD2 Lexington. As reported below the station takes direct aim at Cumulus’ “101.5 Nash Icon” WVLK-FM. W253BK will feature the syndicated Bobby Bones morning show and Classic Country from the late 80’s through early 2000’s. Update 12/17: iHeartMedia has registered 981TheBullIcons.com for 98.5 W253BK/WBUL-HD2 for use after the Country Christmas programming ends. A Twitter account is already live with the new logo. Launching a Classic Country station branded as “The Bull Icons” will place the translator right up against Cumulus’ “101.5 Nash Icon” WVLK-FM. The move will create the first Icon versus Icons branding battle in the country. Origin...[Read More]

2014 Post-Christmas Format Change Rundown/Watchlist

It’s beginning to look and feel like that time of the year. The time when radio stations use the Christmas holiday and beginning of the new year to launch new formats. Completed Changes 1/3: Chesapeake-Portsmouth Broadcasting closed on its purchase of Classic Rock 94.1 WSOS-FM and Country “100.7 The Bull” WMUV Jacksonville and flipped both to Christian AC “The Promise“. 1/2: Townsquare Classic Hits “Oldiez 96” WODZ-FM Utica, NY relaunches as “96.1 The Eagle“. 1/2: Cumulus Rhythmic CHR “Power 92.3” WZPW Peoria rebrands as “Peoria’s 92.3“. 1/1: Volusia Broadcasting flipped Oldies 1340 WROD/104.7 W284AV Daytona Beach to Classic Rock “The Rock of Daytona“. 1/1: 920 KKLS/104.7 K284BA Rapid City, SD flips to 80s ...[Read More]