98.9 Austin

FCC Report 8/27: KSBJ Seeks To Increase Houston Coverage

KSBJ Educational Foundation is seeking a major upgrade to flagship 89.3 KSBJ Humble TX as it applies to move just outside the Houston city limits to the tower of Pacifica Foundation's 90.1 KPFT Houston with 87kW/159.6m. The move will improve KSBJ's coverage in the southwest suburbs of Houston. To make the KSBJ move possible, co-owned 89.5 KZBJ Bay City proposes to downgrade from a Class C2 to C3 and move to the tower of sister 96.9 KXBJ El Campo with 13kW/140m.

Do Social Media Likes Lead To Ratings: Part 1

One week after the launch of Country “94.7 Nash-FM” New York the first thing we noticed were the amount of people that quickly began following the station on social media. Seven days into operation WNSH already has 8894 likes on Facebook and 2356 Twitter followers*. To put it into comparison, top rated AC “106.7 Lite-FM” WLTW has just 18,442 likes. The most liked New York radio station on Facebook belongs to “Hot 97” WQHT with 275,516. While we are unable to parse any demographic info from the amount of likes, it shouldn’t be much of a surprise that a younger skewing station has 10 times as many followers as an office friendly background station. We’ve selected eight stations that launched new formats in PPM markets over the past month. Some ...[Read More]

98.9 KUTX Austin Begins Preview Mode

Update 12/28: 98.9 KUTX began its “Music Preview” at midnight on December 26. The jockless presentation will give way to the fully staffed version of the format on January 2. The first hour of music on KUTX featured: The Beatles – We Can Work It Out Derek Hoke – Waiting All Night Polica – Dark Star (Remix) White Denim – Drug The Cure – A Forest The Bright Light Social Hour – Shanty The Bad Plus – Seven Minute Mind The Lumineers – Ho Hey Led Zeppelin – Going to California(BBC Sessions) Corrine Bailey Rae – Is This Love? Heartless Bastards – Only For You James Brown – Try Me Whitehorse – No Glamour In The Hammer The Clash – This is Radio Clash The Soft Pack – C’mon Update 11/30: The Un...[Read More]

Big Talker 98.9 Austin Now True Oldies

Border Media’s “98.9 The Big Talker” KXBT Austin has flipped to a simulcast of sister “True Oldies 92.5” KXXS with 98.9 to become the permanent home of the format in the coming weeks. The move shifts the more successful, cheaper to operate station to the more powerful signal in the Austin market. 98.9 is a Class C2 operating with 29kW at 515 feet just seven miles west of downtown Austin. 92.5 is a rimshot Class A broadcasting with 3.4kW at 440 feet twenty miles east of Austin. It does have an application to move to Austin proper that is stuck in FCC limbo. After Labor Day 92.5 will assume the ESPN Deportes programming currently heard in the market on sister 1260 KWNX, which in turn will begin simulcasting Sports “104.9 The Horn” KTXX.