98.9 Richmond

Alpha Shakes Up Richmond Cluster

With the sale of Country “98.9 The Wolf” 98.9 WLFV Midlothian/100.3 WARV-FM Petersburg to Educational Media Foundation about to close, Alpha Media has made changes at its two remaining Richmond VA market stations. Classic Hits “107.3 BBT” WBBT-FM Powhatan has flipped to 1980s Hits positioning as “The 80s Station”. WLFV middayer Jason Paige has moved to mornings at WBBT-FM replacing now former Program Director Jim Conlee, who exits. WLFV/WARV-FM are currently running music beds and imaging redirecting listeners to sister Classic Country “93.1 Hank-FM” WWLB Ettrick. With “The Wolf” reaching its end, WWLB has added some more recent artists such as Brad Paisley, Blake Shelton, and Miranda Lambert to its now-mostly 80s/90s Country play...[Read More]

Alpha Sells Richmond Pair To EMF

Alpha Media is cutting its Richmond VA cluster in half with the sale of Country “98.9/100.3 The Wolf” 98.9 WLFV Midlothian/100.3 WARV-FM Petersburg to Educational Media Foundation for $2 million. The deal will take WLFV/WARV-FM out of competition with SummitMedia’s “K95” 95.3 WKHK leaving them as the only Country station in the market. WKHK held a 6.3 share in the Summer 2016 Nielsen Audio ratings to The Wolf’s 1.5. EMF’s applications requests a main studio waiver rebroadcasting “K-Love” flagship KLVR Middletown CA. EMF currently owns “K-Love” simulcast 89.7 WLRJ Charles City and 90.1 WKYV Colonial Heights, which will likely shift to the Christian CHR “Air 1” network. EMF also has a pending acquisition of 100.5 W...[Read More]

Alpha Reboots Entire Richmond Cluster

Update 10/20: Alpha Media has completed its revamp of its entire Richmond cluster. As previously expected, Country “93.1 The Wolf” WLFV moved its programming to 98.9 WWLB (replacing Variety Hits “98.9 Liberty“) and 100.3 WARV-FM Petersburg (replacing the simulcast of sister Classic Hits “Big Oldies 107.3” WBBT). Replacing “The Wolf” on 93.1 WLFV is Classic Country “93.1 Hank-FM“. With the demise of the Variety Hits “Liberty” format, Classic Hits “Big Oldies 107.3” WBBT has relaunched as “107.3 BBT” with an increased 1980’s presence in its playlist. Alpha Media, owners of radio stations WLFV 93.1 the Wolf, Big Oldies 107.3, and Liberty 98.9 announced some format and frequency changes, effec...[Read More]

Alpha and L&L To Merge; Acquire Main Line Broadcasting

Larry Wilson is merging his two operating companies into one and acquiring another. Alpha Broadcasting and L&L Broadcasting will merge to become Alpha Media, while purchasing Main Line Broadcasting’s 19 stations in four markets for $57 million. Both Alpha and L&L were founded by Larry Wilson sharing the same management teams with L&L already operating Alpha’s stations. Following the completion of the two transactions the company will operate 68 radio stations in 12 markets. L&L’s deal to acquire Main Line was first reported in February by Tom Taylor Now. Alpha Broadcasting & L&L Broadcasting announced today that they have entered into an agreement to merge the companies and upon consummation of the merger, will become Alpha Media. The current...[Read More]