A battle that started in Philadelphia a couple of years ago is blowing up into a multiple market war between competing Spanish CHR formats and a baffling FCC filing. Victor ‘VJ Mar’ Martinez, who took over operations of “La Ola” 1400 WEST/99.5 W258BM Easton/1600 WHOL Allentown and relaunched it as “Mega 99.5” at the end of 2016, has expanded his station to the neighboring Reading market via American FM Associates’ 92.9 W225CF Reading and Cumulus’ 100.7 WLEV-HD2 Allentown. “Mega 92.9/99.5” gives Reading its second Spanish CHR to go along with iHeartMedia’s “Rumba 1340/92.3” WRAW Reading/92.3 W222BY Laureldale. It will soon gain a third. Quilvio Perdomo’s Radio Sharon Foundation has launched “Latina 92....[Read More]
Lehigh Valley Broadcasting Association Spanish Tropical “La Ola Radio” 1400 WEST/99.5 W258BM Easton/1600 WHOL Allentown PA relaunched on New Years Day as “Mega 99.5“. The change comes as Hispanic Radio Broadcasting LLC led by Victor ‘VJ Mar’ Martinez takes over operations of the station. Martinez, who most recently served as Program Director of “El Zol 1340” WHAT Philadelphia, will serve as morning host as well.
Educational Media Foundation is preparing signal upgrades for properties in the San Francisco Bay Area and Cleveland. EMF’s 107.3 KLVS Livermore, CA seeks to relocate about 15 miles west of its current location to a new tower site in the Diablo Mountains east of Oakland. KLVS would operate with 4.1kW at 481 meters increasing its coverage into San Francisco and San Jose (Coverage Map) at the expense of its coverage in Stockton and Modesto. In Cleveland, an application filed by iHeartMedia will see EMF’s 106.1 W291BV Solon, OH move to the current auxiliary antenna of CBS’ 102.1 WDOK where it will operate with 200 watts at 264 meters rebroadcasting an HD subchannel of iHeart’s 96.5 WAKS Akron. The new location will give W291BV coverage of all of Cleveland and its nearb...[Read More]
And now for this week’s rundown of some of the top stories from around the translator world. Broadcast Towers Inc. signed a consent decree with the FCC to shut down operations in Florida after the company used roadside locations to temporary operate its translators as it attempted to move them from the Florida Keys into the Miami/Fort Lauderdale area. Five translators have been deleted by the FCC: W224BW Key Largo, W237DK Leisure City, W237CI Miami Beach, W258AQ Homestead, and W296BP Coral Gables. A sixth translator, W285EH Key West must be sold by December 31. More details at RadioWorld. Spanish radio comes to the FM dial in the Lehigh Valley of Pennsylvania. Beacon Broadcasting has leased 8 watt 99.5 W258BM Easton, PA to Matthew Braccili, owner of “Hola Radio” 1600 WHOL...[Read More]