Eau Claire

WDRK Relaunches As Converge Radio

Two years after being donated and relaunching 99.9 WDRK Cornell WI, University Wisconsin-Eau Claire Foundation has rebranded its student-run AAA “Blugold Radio“. Now branding as “Converge Radio“, the station was originally planning to rebrand as “Verge Radio”, but tweaked after some public feedback stating “it was not quite as descriptive of who we are as we’d like”. The name change was conceived to “better reflect a connection with local communities” and not just the student population.

95.9 Jamz Debuts In Eau Claire

Midwest Family Broadcasting has flipped “Oldies 1150” WEAQ Chippewa Falls/Eau Claire WI to Rhythmic CHR “95.9 Jamz” with the launch of 95.9 W240DC Chippewa Falls. Running jockless, the station is promoting itself as “non-stop music without all the talk” with core artists including Bruno Mars, Drake, The Weeknd, Rihanna, The Chainsmokers, and Ariana Grande. The new Jamz format will flank sister Hot AC “I94” 94.1 WIAL against iHeartMedia CHR “Z100” 100.7 WBIZ-FM. It will also intend to protect Midwest Family Country 104.5 WAXX‘s overall market lead against second ranked WBIZ-FM.

FCC Report 3/12: Beasley Loses Challenge Against Tampa LPFM

Beasley Media's "Interference Complaint" against 100.1 WVVF-LP Town N' Country/Tampa FL filed in July 2015 for operating as a de-facto commercial station by running a Spanish Classic Hits format and not the "educational" programming it claimed in its application was dismissed by the FCC. The FCC struck down Beasley's argument that WVVF-LP "through a predominantly music format, has failed to advance an educational program" as "The Commission has previously accepted all-music formats as advancing an educational program". "Viva 100.1" did not get off the hook completely as it entered into a Consent Decree and $2000 fine for violating the Underwriting Announcement Rule on at least one occasion.

98.7 The Brew Debuts In Eau Claire

iHeartMedia flipped Sports 1400 WBIZ Eau Claire WI to Classic Hits “98.7 The Brew” this afternoon. The flip comes with the addition of translator 98.7 W254CN Eau Claire to bring WBIZ’s programming to FM. While positioning as Classic Hits, the programming skews towards Classic Rock of the 1970s and 80s, much like iHeart’s other Brew branded stations. The new format takes aim at Midwest Family Broadcasting’s “Greatest Hits 98.1” WISM-FM, which was recently upgraded to a stronger signal thanks to the acquisition of WISM-FM from iHeartMedia’s Aloha Stations Trust. WBIZ previously carried Fox Sports Radio programming along with WTSO Madison’s regionally syndicated Mike Heller show in afternoons.

Greatest Hits Completes Eau Claire Move

Midwest Family Broadcasting has closed on its acquisition of Hot AC “Mix 98.1” WISM-FM Altoon/Eau Claire WI from iHeartMedia’s Aloha Stations Trust and donation of 99.9 WDRK Cornell to University Wisconsin-Eau Claire Foundation. The Classic Hits “Greatest Hits 99.9” programming moves to WISM-FM as “Greatest Hits 98.1” giving it a better signal in Eau Claire proper. UW-Eau Claire launched student-run “Blugold Radio” with some programming from Wisconsin Public Radio’s News & Classical Music network.

Midwest Family Buys & Donates In Eau Claire

Midwest Family Broadcasting is purchasing Hot AC “Mix 98.1” WISM-FM Altoona/Eau Claire WI from iHeartMedia’s Aloha Stations Trust for $970,000. In order to stay under the ownership limits in the Eau Claire market, Midwest Family is concurrently donating Classic Hits “Greatest Hits 99.9” WDRK Cornell to University of Wisconsin-Eau Claire Foundation’s BluGold Radio LLC. The donee will convert WDRK to non-commercial status upon closing of the deal. Midwest Family intends to move WDRK’s current Classic Hits format to 98.1 when the deals close. That move will take WISM-FM out of direct format competition with soon-to-be sister “I94” 94.1 WIAL. The 99.9 signal will be utilized to carry some of Wisconsin Public Radio’s News and Classical...[Read More]

FCC Report 1/17: 1500 Los Angeles Continues Quest For Resurrection

AM Changes The long-dormant 1500 allocation in Los Angeles sees action as the Howard Levine/William Schwab partnership that won the bidding in the 2014 FCC Auction for the frequency modifies their application to operate with 120 watts daytime utilizing two towers and 150 watts night with four towers. 1500 would operate from the already in use towers of 1330 KWKW Los Angeles that will soon also become home to 790 KABC. The 1500 allocation in Los Angeles has been dormant since 1500 KRCK Burbank went Silent in 1985.

FCC Applications 3/22: New Translator For Indianapolis

Translator Moves Kaspar Broadcasting has completed its move of 94.1 W231CB Frankfort, IN to 93.5 and now seeks a Mattoon Waiver to relocate it to Indianapolis. W231CB would operate with 250 watts at 211 meters from the WFBQ/WOLT tower in the northern part of the city rebroadcasting Radio One’s Gospel “1310 The Light” WTLC Indianapolis (Coverage Map). Positive Alternative Radio’s 102.7 W274AB Petersburg, VA applies to move to 103.3 with an increase to 250 watts at 101 meters rebroadcasting Richmond Christian Radio’s 1290 WDZY Colonial Heights (Coverage Map). iHeartMedia’s CP 105.5 W288CX Columbia, SC seeks to move to a new tower site where it will operate with 250 watts at 186 meters rebroadcasting an HD subchannel of 100.1 WXBT West Columbia (Coverage Ma...[Read More]

Eau Claire’s Big Cheese Becomes The X

Update 10/7: WECL ended its all-Metallica weekend and relaunched as Active Rock “92.9 The X” at 12am this morning. The first hour of The X featured: Green Day – American Idiot Pearl Jam – Mind Your Manners 3 Doors Down – Loser Metallica – For Whom The Bell Tolls Nonpoint – That Day Ozzy Osbourne – Crazy Train Alice In Chains – Your Decision Rob Zombie – Dragula Volbeat – Lola Montez AC/DC – TNT Five Finger Death Punch – Coming Down Soundgarden – The Day I Tried To Live Motley Crue – Girls, Girls, Girls U2 – New Years Day Original Report 10/4: Midwest Family Broadcasting is preparing its first programming change at its recently acquired Eau Claire, WI cluster. Rock “92.9 The Big Cheese̶...[Read More]

Maverick Media Sells Eau Claire & Rockford Clusters

Following its sales of its Lima, OH and Santa Rosa, CA clusters earlier this month, Maverick Media concludes its exit from the radio industry with the announced sale of its Eau Claire, WI and Rockford, IL stations to Midwest Family Broadcasting. The $15.5 Million purchase includes a total of ten stations and a translator. Midwest Family will begin operating the stations via LMA on May 1. In addition to the newly acquired clusters, Midwest Family Broadcasting operates stations in La Crosse WI, Madison WI, Springfield IL, Springfield MO and St. Joseph/Benton Harbor, MI. The stations included in the sale are: News/Talk 790 WAYY, Sports “ESPN 1150” WEAQ, Rock “92.9 The Big Cheese” WECL, Hot AC “I94” WIAL, Variety Hits “99.9 Bob-FM” WDRK, and Coun...[Read More]