As first predicted in our 2/23 Domain Insight, Kindred Communications flipped 1980s Hits “Hits 97.9” WMGA Kenova/Huntington WV to Adult Contemporary “97.9 The River” on Saturday morning. This is the second format change in less than a year for WMGA as the station shifted from Hot AC to 80s in May 2017. The move also restores a Mainstream AC to the market for the first time since WMGA dropped its “Magic 97.9” identity in 2012. In its only ratings period with the 1980s Hits format, the station registered a 1.2 share in the Fall 2017 Nielsen Audio ratings down from a 2.6 in the Spring.
Nearly a year after stating they plan to explore selling AAA 89.7 WNKU Highland Heights KY/Cincinnati and its two simulcasters, Northern Kentucky University has announced it has agreed to sell two of the signals to religious operators. 89.7 WNKU will be sold to Bible Broadcasting Network for $1.9 million. Simulcast 104.1 WNKE New Boston OH, which serves the Huntington WV/Ashland KY/Portsmouth OH market will go to Educational Media Foundation for $700,000 plus 75% of the proceeds from EMF divesting 94.9 WEKV South Webster OH. The university has yet to accept an offer for its third station, 105.9 WNKN Middletown OH, which serves the northern half of the Cincinnati market and Dayton. WCPO-TV reports that WNKU has been running a $1 million plus deficit in recent years. Northern Kentucky Univer...[Read More]
Kindred Communications has broken up the “ESPN Radio 94.1” simulcast of 930 WRVC/94.1 W231BS Huntington WV and 1340 WCMI Ashland/93.3 W227CI Catlettsburg KY. WCMI/W227CI has broken off into its own Sports format as “Cat Sports 93.3” as it supplements the ESPN programming with that focusing on the University of Kentucky. WCMI will carry Kentucky sports along with the regionally syndicated Kentucky Sports Radio from 10am-12pm, along with Big Blue Weekly, The Leach Report, and The Mark Stoops Show. The station will continue to carry Cincinnati Bengals football as well.
Greenup County Broadcasting has flipped both of its stations. Country 105.7 WLGC-FM Greenup, KY/Portsmouth, OH/Huntington, WV goes to Classic Hits “Kool Hits 105.7“. Concurrently 1520 WLGC Greenup flips from Oldies to News as the “Kool Hits 105.7 Newschannel“. The move brings a second Classic Hits option to the Huntington/Ashland market joining Clear Channel’s “Oldies 97.1” WBVB.
Clear Channel Active Rock “X106.3” WAMX Mlton/Huntington, WV has flipped to Classic Rock “106.3 The Brew“. The change surprisingly gives Huntington its only Classic Rock formatted station. The move also differentiates the station from Fifth Avenue Broadcasting’s Active Rock “Planet 92.7/98.5” WCMI-FM/W253BB, which has the extra incentive of covering the whole market. WAMX previously simulcast on 107.1 WLRX Ironton, OH to reach the western portions of the market, but that station flipped to Comedy in October 2012.
Update 5/6: After testing for almost a month, 102.3 WWQB has debuted its permanent format with a simulcast of LM Communications’ Classic Hits “100.9 The Mix” WMXE Charleston, WV. The move expands the “Mix” brand to a second market, while filling a musical niche in the Huntington market. LM’s “Rock 105.1” WKLC St. Albans serves both markets, which also share a television market. Original Report 4/9: A frequency shift has brought a new signal into Huntington, WV. 102.3 WUGO Grayson, KY has relocated to 99.7 in order to allow 99.7 WWQB Westwood to shift to 102.3 and into the heart of the Huntington market. WUGO spent March 28 off-the-air in order to make the engineering changes for its move to 99.7. WUGO, owned by Carter County Broadcasting, ser...[Read More]
Update 10/29: Clear Channel has flipped 12 stations to Comedy today running the 24/7 Comedy service. The new Comedy affiliates are: 1420 WACT Tuscaloosa AL (Was News/Talk simulcasting 105.9 WRTR) 800 KBFP Baskersfield CA (Was simulcasting Spanish Oldies “La Presciosa 105.3” KBFP-FM) 92.3 W222AF Atlanta GA (Was simulcasting “ESPN Deportes 640” WGST) 1460 WHAL Columbus GA (Was Sports “Fox Sports 1460“) 1280 WIBB Macon GA (Was Gospel “Hallelujah 1280“) 1470 KWSL Sioux City IA (Was Classic Country “The Whistle“) 1580 WWTF Lexington KY (Was Urban AC “Groovin 1580” WGVN) 1210 WLRO Baton Rouge LA (Was Gosepl “Hallelujah 1210“) 1470 WJDY Salisbury MD (Was Sports “Fox Sports 1470“) 1370 WJIP Ellenville N...[Read More]
In its first move since adding the former Connoisseur Media cluster to its own, Kindred Communications/Fifth Avenue Broadcasting has flipped Soft AC “Magic 97.9” WMGA Huntington WV to Hot AC “Hits 97.9“. The flip positions the station closer to Clear Channel’s market leading CHR “Kee 100” 100.5 WKEE while keeping its place as the only AC. The station’s press release describes the station as: Hits 97-9 is an Adult Contemporary radio station that will play a variety of popular hit music from the 80â€™s, 90â€™s, millennium, and today. Some of the many artists featured on the radio station are Maroon 5, Kelly Clarkson, Pink, Train, Adele, Nickelback, John Mayer and Carly Rae Jepsen as well as favorites from artists like Lady Gaga, Taylor Swift, D...[Read More]
Fifth Avenue Broadcasting Company, owners of four stations in Huntington, WV/Ashland, KY has agreed to purchase the two stations in the market owned by Connoisseur Media for $1.3 Million. Connoisseur’s AC “Magic 97.9” WMGA and Classic Country “Big Buck Country 101.5” WXBW will join Fifth Avenue’s existing cluster of News/Talk “Super Talk 94.1” 930 WRVC/94.1 W231BS, Sports “ESPN 1340” WCMI, Rock “Planet 92.7/98.5” WCMI-FM/W253BB, and Country “93.7 The Dawg” WDGG.
Update 2/14: WBVB has indeed rebranded as “Oldies 97.1” today. Original Report 2/13: Clear Channel Classic Hits “B97.1” WBVB Huntington, WV is stunting with a Top 500 countdown of the “Biggest Oldies”. The countdown will end on Tuesday afternoon when the station will relaunch as “Oldies 97.1“.
Connoisseur Communications’ “101.5 Bob-FM” WXBW Gallipolis, OH has flipped to Classic Country “Big Buck Country“. The station rimshots a number of markets including Huntington, Charleston, and Parkersburg, WV and Portsmouth, OH. The latter market recently lost its heritage Country outlet 104.1 WPAY-FM when it was sold to Northern Kentucky University earlier this year.