Nicolet Broadcasting has brought the “MoreFM” brand to a pair of its stations in Door County, WI. 102.1 WRKU Forestville/Sturgeon Bay rebrands is existing AC format as “102.1 More-FM“. Sister 105.1 WSBW Ephraim shifts from Soft AC to AC as “105.1 More-FM“. In addition to those stations, Nicolet owns Soft AC 96.7 WBDK Algoma and Country 104.1 WRLU Algoma.
Michael Mesic’s Door County Radio Group has finalized its purchase of Country “97.7 The Big Dawg” WSRG Sturgeon Bay, WI. The ownership change brings along a new identity as the station rebrands as “Door Country FM 97.7” and new WQDC call letters. Dylan Fletcher joins the station as morning host. Door County Radio Group also owns AAA “106.9 The Lodge” WLGE.