The Christmas music on WWLY Panama City gave way to its new identity of Classic Country “Wild Willie 100” at 8am this morning. Promoting “Real! Country! Legends!” such as George Strait, Reba McIntyre, Garth Brooks and Alan Jackson, the new format creates an older skewing in-market competitor for iHeartMedia’s market leading 92.5 WPAP and Powell Broadcasting’s “Kick’n 103.5” WKNK. Gulf South Communications Classic Country “96.9 The Legend” WDJR Hartford AL, which primarily serves the Dothan market, is also heard throughout much of the Panama City market.
Marc Summers, Operations Manager for Magic Broadcasting Panama City will serve as Program Director for WWLY.
The station has gone beyond the usual Christmas stunt to at least give the appearance of its promise of “Christmas Hits All Year”. The station is running live remotes this weekend including “Rudolph’s Foam Party” on Saturday, March 25 described as “Christmas music? Check! Glow sticks? Check! Reindeer hats? Check! 10,000 gallons of foam? Check!”
Prior to WYYX’s tower being struck by lightning and 100.1 becoming the temporary home of “97X” last August, the station was Rhythmic Oldies “Groove 100.1” WVVE.