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Pandora Exits Station Ownership

Hits 102.7 KXMZ Box Elder Rapid City Pandora HaugoPandora Media has sold Hot AC “Hits 102.7” KXMZ Box Elder/Rapid City SD to Haugo Broadcasting for $300,000.

Haugo owns three other stations in the Rapid City market: Rock “95.1 KSKY” KSQY Deadwood, Country “Kick 104” 104.1 KIQK Rapid City, and Sports “ESPN Rapid City” 1340 KTOQ/105.7 K289AI Rapid City.

Pandora had originally agreed to purchase KXMZ from Connoisseur Media in June 2013 for $600,000 and began operating the station via LMA in order to make the company able to pay lower royalties thanks to a loophole in rates paid by broadcast station owners as opposed to internet based operators.

The sale was originally denied by the FCC on the grounds of then former foreign ownership rules following a Petition to Deny by ASCAP. Following appeals, the FCC gave a Declaratory ruling in May 2015 approving the sale.

Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment


  1. So Pandora will end up paying more money now? Why would they do that?

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