In a note posted on its website, WBRU states its intent to reinvest the revenue from the sale of its FM frequency into digital platforms for its primary Alternative format and its Sunday Hip-Hop “360 Degree Experience in Sound” programming through WBRU.com and new apps to be launched. The Providence Journal adds that the station would also add news based podcasts and form a research and development department to develop and test new media technology.
WBRU Board of Directors spokesman Art Norwalk told the Journal that the station is in active negotiations with a potential unnamed buyer but it should be finalized in “weeks as opposed to months”.
WBRU is one of the few university connected radio stations to operate commercially. It is owned by the independent non-profit Brown Broadcasting Service but staffed mainly by Brown students along with a few independent professionals. It has featured an Alternative Rock format since 1988 when it flipped from AOR.
The letter note posted on its website follows:
WBRU is not going away. While we are currently in the final stages of selling its FM broadcasting license, we have big plans. We are going to reinvest the revenue from the sale to continue creating music and news content for the southern New England community. This will be provided on various platforms—platforms that millions of people already use to access their music and news content in the car, on their phones and computers, and on home streaming devices.
Before we leave 95.5, 24/7 streams of both alternative rock and The 360 Degree Experience in Sound will be available at wbru.com and via our new smartphone apps. This marks the first time that either format has been available seven-days-a-week from WBRU.
Our mission statement directs us to be a self-supporting educational workshop focused on creating and distributing music-centric entertainment and news content. It is with serious consideration for this mission that we take this next step. With technologies and media habits changing so rapidly, we want to channel our energy and resources into creating a content-based media workshop with an eye towards innovation. WBRU has a storied history as a leader in innovation. We were one of the country’s first college radio stations and one of the first college stations to acquire a commercial FM license—before it was a popular platform. We were also among the first stations to stream on the Internet. It is with the same entrepreneurial spirit that we’re moving forward.
We deeply appreciate the support of our audience and advertisers over the years and hope the new WBRU will reach even more people in Rhode Island and the surrounding areas. We invite you to share your ideas with us: what would you like to see from WBRU in the future? You can reach us at [email protected], and stay connected here at wbru.com/updates.