Clear Channel Classic Rock “101.3 The Fox” WBFX Grand Rapids will relaunch as “The Brew” on Friday at 12pm.
The station is currently running jockless with sweepers indicating “The Fox Dies Friday”.
The relaunch will be accompanied by the return of Puddin to the market to host mornings. Formerly of sister CHR 104.5 WSNX, he had been most recently at CBS’ “98.7 Amp Radio” WDZH Detroit. Matt Walker takes the midday shift. Aly, formerly of the defunct “Project 96.1” WKLS Atlanta will host afternoons and current morning host Brett “B-Side” Matthews moves to nights.
The move will place WBFX a little closer to Townsquare Media’s 97.9 WGRD and away from Cumulus’ 96.9 WLAV. WBFX registered a 2.4 share in the Fall 2012 ratings.