iHeartMedia has appointed Mark Boudreaux has Market President for its New Orleans cluster.

Boudreaux joins iHeart from South Central AV where he has served as Business Development Manager in Knoxville TN since last July. He spent two tours at Entercom New Orleans working up the sales ranks from 1993-2009 to General Sales Manager before returning in 2015 as Director of Sales. In between he served as GSM and DOS for South Central and Midwest Communications in Knoxville.

iHeartMedia New Orleans announced today that Mark Boudreaux has been named Market President, effective June 11. iHeartMedia New Orleans has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing eight stations comprised of music, talk and news formats.

iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Market President, Boudreaux will work with the programming, marketing and sales teams for radio station brands in New Orleans to oversee on-air and digital programming as well as create new business and revenue opportunities. He will report to Michael Hudson, Area President for iHeartMedia Baton Rouge/New Orleans.

“We’re thrilled to have Mark as our new leader at iHeartMedia New Orleans,” said Hudson. “His incredible skill set and passion for people make him the perfect person to take the stations in our New Orleans market to amazing ratings and revenue thresholds.”

“Who better to run our iHeartMedia New Orleans market, than a native New Orleanian?” said Eddie Martiny, President of iHeartMedia’s Houston Region. “Mark has a proven track record in the Crescent City as a seller, Sales Manager and Vice President of Sales. We are excited to have Mark and his infectious personality leading iHeartMedia New Orleans.”

Boudreaux joins iHeartMedia New Orleans from South Central AV, where he most recently served as the Business Development Manager. His over 25 years of sales experience includes leadership positions at Entercom New Orleans, Midwest Communications, Inc. and Knoxville at South Central Media. In addition, Boudreaux has worked as an Executive Producer, Director and co-host for Allstate Sugar Bowl Prep Football Round-up and a co-host of The Red Zone on the FPTV channel. He began his career as a Sales Manager for Stereo Village and is a graduate of the University of New Orleans.

“I’m fired up to work with iHeartMedia, especially in a great market like New Orleans that truly understands the power, reach and ROI of radio,” said Boudreaux. “I’ve known many on the iHeartMedia New Orleans team for years and the chance to play in the same sandbox with such a talented group is amazing.”