Washington State Association of Broadcasters has appointed Jim Rose as its new President and CEO.

Rose, who previously served as President/General Manager of KING-TV Seattle and KRON-TV San Francisco, was also WSAB Board Chair in 2021. He began his career in promotions at WPLJ New York and later worked in television in Salt Lake City before joining KING-TV in 2000. Rose will succeed Keith Shipman.

Rose commented, “I’m honored to join the Washington State Association of Broadcasters at a time when trusted local media is more essential than ever. Local broadcasters inform, protect, connect, and entertain our communities while reflecting the unique character of Washington state. I look forward to working with elected officials to enact and support policies that strengthen local journalism and ensure broadcasters can continue serving their communities with impact, integrity, and purpose.”

WSAB Chairman Neal Bolding said, “Jim Rose is one of the most respected broadcasters in the Pacific Northwest. His leadership experience, passion for local media, and commitment to advocacy make him uniquely qualified to lead WSAB at a critical time for our industry. The Board is excited to welcome Jim and looks forward to working with him as we continue serving Washington broadcasters.”