American General Media has flipped Spanish AC “Exitos 102.9” 840 KJFA Belen/102.9 K275AO Albuquerque and 102.9 KJFA-FM Pecos/Santa Fe NM to Spanish Rhythmic “Fuego 102.9“.
The new format launched at noon today after stunting for an hour with a loop of Bad Bunny’s “Fuego Fuego-Faya Faya”. The new format joins the recent growth of the format in Los Angeles and Sacramento with a bilingual presentation focusing on Reggaeton from artists such as J Balvin, Pitbull, Daddy Yankee, Maluma, and Bad Bunny.
Rene Leon, Program Director/afternoon co-host of co-owned Regional Mexican “Radio Lobo” 97.7 KLVO, will add those duties for KJFA.
American General Media’s KJFA-102.9 AM/FM, On Friday at 11am, stunted for an hour Bad Bunny’s Fuego Fuego-Faya Faya. At 12n, the new Fuego 102.9 format went on air. Fuego 102.9 is the only station with a completely bilingual presentation in Albuquerque. Fuego 102.9 features the most up tempo music by today’s Latin superstars like J Balvin, Pitbull, Daddy Yankee, Maluma, Bad Bunny and many more. Fuego’s Latin Urban format is mostly focused on the reggaetón style of Spanish music. Fuego 102.9 is going commercial free over the Labor Day weekend.
“Fuego 102.9 is a musical representation the evolving demographic landscape. This is an exciting time for our listeners and our clients as AGM delivers another engaging brand for New Mexico!” Said Robert Lewis, Regional Director of Operations & Programming for American General Media/Albuquerque, NM and Bakersfield, CA.
“Albuquerque has been ready for a unique format like Fuego 102.9. We did an in depth research and came to the conclusion now is the time to make it hot in Albuquerque. Fuego will showcase the hottest Latino artist like Bad Bunny, J Balvin, Daddy Yankee, Pitbull, Maluma and many more” Said Rene Leon, Program Director for KJFA-AM/FM.
“Fuego – means fire – and it will be hot in Albuquerque! I am very proud of the product we are bringing to Albuquerque. It will be fun, exciting and very bi-lingual, representing the market here and the changing dynamic of our Hispanic population.” Said Larry Lemanski, General Manager for American General Media/Albuquerque, NM
