Nielsen Audio has released Day 2 of its monthly four day sweep of ratings in PPM markets.
Today’s releases include Washington DC, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa/St. Petersburg, Denver, Baltimore, and St. Louis.
All the numbers can be found at RadioInsight.com/Ratings.
Across the day two markets two signifiers stick out about the stations succeeding. They all have heritage brands and skew towards the older end of the demo spectrum at minimum succeeding with listeners 40+. The few exceptions to the older skewing are a few broader heritage Rock stations and a CHR with the same morning host for 40 years.
The age focus is especially noticeable in Washington DC where nine of the top ten stations skew older. Public News/Talk 88.5 WAMU continues to lead the market with a 10.2 share followed by Hubbard News 103.5 WTOP at a 9.9. Howard University Adult R&B 96.3 WHUR is third up 7.3 to 8.1 followed by Cumulus Conservative Talk 105.9 WMAL (5.9 – 6.0) and iHeartMedia AC 97.1 WASH (6.0 – 5.9). The rest of the top ten is made up of Classical 90.9 WETA, Alternative “DC 101” WWDC, Classic Rock “Big 100.3” WBIG-FM, Adult R&B “Majic 102.3/92.7” WMMJ/WDCJ and Classic Hits “94.7 The Drive” WIAD.
Trending upwards in Washington is Radio One Gospel “Praise 104.1” WPRS-FM (1.2 – 2.0 – 2.8) while trending dowward are Christian AC 91.9 WGTS (4.2 – 3.0 – 2.7) and both Hip Hop stations. Entercom’s 95.5 WPGC slides 3.1 – 2.6 – 2.3, while Radio One’s 93.9 WKYS slightly rebounds 2.5 – 2.0 – 2.1.
iHeartMedia News 1030 WBZ drops into a first place tie in Boston with an 8.2 – 7.5 slide, while Beasley Classic Hits 105.7 WROR holds steady at 7.5. iHeartMedia CHR “Kiss 108” WXKS-FM is one of the younger exceptions with a 5.3 to 6.2 rise. Beasley Sports “98.5 The Sports Hub” WBZ-FM (5.7 -6.1) and iHeartMedia Classic Rock 100.7 WZLX (6.1 – 6.1) round out the top five. Boston too seems older skewing formats holding 9 of the top 10 spots with Public News/Talk 89.7 WGBH-FM, AC “Magic 106.7” WMJX, Conservative Talk 680 WRKO, Public News/Talk 90.9 WBUR, and Sports 93.7 WEEI-FM following.
Cox Media Group AC “Easy 93.1” WFEZ Miami sets a frequency record with a 7.6 to 9.1 gain according to ratings expert Chris Huff. However WFEZ’s stream drops from 1.5 to 0.0 keeping the total shares identical month-to-month.
Cox Adult R&B “Hot 105” WHQT holds steady at a 7.6. Univision AC “Amor 107.5” WAMR (6.0 – 5.6) and Entercom AC “Lite 101.5” WLYF (5.7 – 5.6) tie for third and SBS’ Salsa “Zeta 92.3” WCMQ-FM rounds out the top five 5.8 – 5.4.
Trending up in Miami is Public News/Talk 91.3 WLRN-FM (2.9 – 4.0 – 4.3). Trending down are iHeartMedia Classic Rock “Big 105.9” WBGG-FM (5.1 – 4.0) and 90s Hits “Totally 93.9” WMIA (1.5 – 1.4 – 1.2)
Bonneville News/Talk 97.3 KIRO-FM holds onto the Seattle lead down 7.4 to 7.3. Public News/Talk 94.9 KUOW holds in second 7.3 to 6.7. Entercom Rock 99.9 KISW is up 6.2 to 6.5 followed by iHeartMedia Classic Rock 102.5 KZOK 5.6 to 5.4 and Sinclair News 1000 KOMO/97.7 KOMO-FM 5.7 to 5.2.
AAA 90.3 KEXP sets a station record jumping 3.6 – 4.3 – 4.9 although Huff notes it holds half the cume of its closest musical competitor in Entercom Alternative “107.7 The End” KNDD.
iHeartMedia takes the top four spots in Phoenix. AC “99.9 KEZ” KESZ leads 7.3 to 7.1 and was followed by Country 102.5 KNIX (5.2 – 5.4), Conservative Talk 550 KFYI (6.0 – 5.3), and Variety Hits “95.5 The Mountain” KYOT (5.1 – 5.0). Hubbard Classic Rock 100.7 KSLX ranked fifth (5.3 – 4.8).
A pair of rimshots are trending up in Phoenix. Riviera’s “94.9/95.1 The Wow Factor” KOAI surges 1.5 – 2.5 – 3.0, while Sierra H Rhythmic AC “Mega 104.3” KAJM jumps 1.4 to 2.1.
iHeartMedia Adult R&B “Mix 92.3” WMXD leads Detroit up 6.3 to 6.6. Entercom Classic Hits 104.3 WOMC holds in second 6.1 to 6.2 followed by iHeartMedia AC 100.3 WNIC 5.5 to 6.1. Beasley’s duo of Classic Rock 94.7 WCSX (steady at 5.5) and Rock 101.1 WRIF (steady at 5.0) follow.
Trending up in Detroit is iHeartMedia Classic Rock 106.7 WLLZ (2.5 – 2.9 – 3.5), while Beasley Classic Hip Hop “105.1 The Bounce” WMGC jumps up 2.4 to 3.4. Slipping downward is Entercom’s new “Alt 98.7” WDZH (2.0 – 1.8 – 1.6).
Hubbard Hot AC “KS 95” KSTP-FM surges to the top in Minneapolis up 6.2 – 7.5 – 9.8. Public News/Talk 91.1 KNOW falls to second 9.5 to 8.5 followed by iHeartMedia Sports “100.3 KFAN” KFXN-FM 8.4 to 7.4. iHeart’s combo of Classic Hits “Kool 108” KQQL (5.5 – 5.7) and Country “K102” KEEY (5.0 – 5.3) round out the top 5.
Milestone Radio’s rimshot Classic Country “BOB Total Country” trimulcast KLCI continues to rise in Minneapolis (1.8 – 2.1 – 2.4), while Entercom Country “102.9 The Wolf” KMNB slips 2.9 – 2.7 – 2.5.
Public News/Talk 88.5 KPBS regains the San Diego market lead up 6.2 to 6.4, while Entercom Classic Hits “98.1 Sunny-FM” KXSN slips 6.7 to 6.2. Univision Regional Mexican “Que Buena 106.5” KLNV is third 5.9 to 5.6. LM San Diego Rhythmic AC “Magic 92.5” XHRM surges to fourth 3.8 – 4.3 – 5.4, while iHeartmedia News/Talk 600 KOGO falls 5.7 to 5.3.
Radio Training Network Christian AC “The Joy-FM” 88.1 WJIS/91.5 WCIE does something rare in Tampa as it surges up 4.9 – 5.9 – 7.0 to tie for a share of the market lead with Cox Media Group Soft AC 105.5 WDUV which slips 9.0 – 7.7 – 7.0. Huff notes that the stations also tied for first in April 2020, which was the closest WDUV came to breaking its now 105 straight months on top of the Tampa market. Beasley Classic Hits “Q105” WRBQ trends up 5.4 – 5.6 – 6.5 to place third followed by Cox’s Hot Talk “102.5 The Point” WHPT (4.1 – 4.8 – 5.1) and Classic Rock “107.3 The Eagle” WXGL (5.3 – 4.8).
Bonneville Country 98.5 KYGO regains the Denver lead with a 5.1 – 5.7 – 7.4 surge. Public News/Talk 90.1 KCFR slips to second 7.5 to 7.1. iHeartMedia Classic Rock “103.5 The Fox” KRFX jumps to a third place tie (4.3 – 5.1 – 5.3) with KSE’s Classic Hits “Kool 105” KXKL (5.1 – 5.3). Bonneville AC 101.1 KOSI ranks fifth down 5.3 to 4.8.
Trending upward in Denver is Entercom Hot AC “Alice 105.9” KALC 2.3 – 3.5 – 4.0, while iHeartMedia News/Talk 850/94.1 KOA moves 1.5 – 1.8 – 2.0.
Radio One’s duo of Adult R&B “Magic 95.9” WWIN-FM (9.1 – 9.4) and Hip Hop “92Q” WERQ (5.6 – 5.7) continue to lead Baltimore. iHeartMedia Country 93.1 WPOC (5.5 – 5.4), Entercom AC “Today’s 101.9” WLIF (5.1 – 5.2) and iHeartMedia Variety Hits “102.7 Jack-FM” WQST (5.1 – 5.0) round out the leaderboard.
Trending upward in Baltimore are Times-Shamrock Classic Rock “100.7 The Bay” WZBA (2.3 – 3.2 – 3.6) and iHeartMedia CHR “Z104.3” WZFT (2.3. – 3.0 – 3.5).
Hubbard’s duo of Classic Rock 94.7 KSHE (13.0 – 12.4) and Alternative “105.7 The Point” KPNT (5.2 – 7.1 – 8.3) lead the way in St. Louis with KPNT setting a station record for the second straight month. iHeartMedia Classic Hits 103.3 KLOU is third down 8.3 to 7.7. Hubbard Variety Hits “106.5 The Arch” WARH surges to fourth (5.7 – 6.7 – 7.5), while Entercom AC 102.5 KEZK ranks fifth down 7.5 to 6.7.
Gateway Creative Broadcasting Christian AC “Joy 99.1” KLJY trends up 4.9 – 5.0 – 6.2, while new sister Christian Rhythmic “Boost 95.5” KXBS debuts at a 0.5.
Nielsen also issued a correction in Atlanta where it omitted Cox Adult R&B “Kiss 104.1” WALR yesterday. The station rose 5.1 to 6.2, which places it second overall in the market.
