Spanish Broadcasting System New York VP/General Manager Maire Mason is adding those duties for Regional Mexican “La Ley 107.9” WLEY-FM Aurora/Chicago IL.
Mason, who joined “Amor 93.1” WPAT-FM and “Mega 97.9” WSKQ in February 2018, succeeds Carlos San Jose after nearly four years leading the Chicago station. She spent 29 years at Infinity Broadcasting/CBS Radio in multiple roles including General Manager of 92.3 WXRK, 101.1 WCBS-FM, and 102.7 WNEW. She would then serve as Director of Sales for Merlin Media’s “FM News 101.9” WEMP and Univision New York before joining Cumulus in 2013 as GSM and then VP/GM of Country “Nash-FM 94.7” WNSH prior to moving to SBS.
Spanish Broadcasting System, Inc. today announced that Maire Mason, VP General Manager of New York properties, WSKQ-FM & WPAT FM was named VP General Manager of Chicago’s WLEY-FM. In this additional role, Maire will be responsible for leading a team of sales managers and salespeople, overseeing all operations, and developing an infrastructure that will support & optimize revenue.
Maire joined SBS in February 2018 as VP General Manager of New York from Cumulus Media where she launched NASH-FM, the first country music station in the market. During the past four years at SBS, she has led the New York team to unprecedented triumphs and has exceeded all revenue goals. In 2021 her extraordinary talent as a leader enabled SBS-NY to be consistently ranked #1 in local sales throughout the entire market as measured by Miller Kaplan.
“It’s an honor to expand my role and contribute to revenue growth for SBS in Chicago, a market that has such a welcoming and inclusive spirit. In 2023 the fastest growing segment of the population in Chicago will be Hispanics. As the largest minority owned and certified multi-media company, Spanish Broadcasting System continues to be the number one destination for connecting with Hispanic communities by offering exclusive, original, and culturally immersive content. I look forward to advocating for and reinforcing the value of Hispanic audiences among advertisers, while elevating our Chicago operation to greater heights,” said Maire.
“Maire Mason is an extraordinary executive that has proven time and time again to be one of the top players in the audio market. Her ability to adapt to any market and situation is just one of the reasons we offered her the position in Chicago. We have seen a huge change in our New York SBS stations, since her arrival,” commented Albert Rodriguez (President & COO of Spanish Broadcasting System, Inc.).
Maire is extensively known in the New York market and throughout the country for her outstanding leadership skills, relationships with key decision makers, problem solving through innovation and her ability to navigate programming & sales to win in all business climates. With over 30+ years of management experience, Maire’s early background includes a twenty-year tenure at CBS, Radio as VP General Manager of WCBS-FM, WXRK-FM & WNEW-FM. From 2010-2012, she was the Director of Sales for Univision-New York, WAD0-AM, WXNY-FM and WQBU-FM. In 2012 she launched the first ever FM news station, WEMP-FM and in 2013 launched the first ever country music station in New York, WNSH-FM.
