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Sean Ross On Radio Insight RadioInsight

Fresh Listen: A Surprisingly Active Rock Corridor

Sean Rossby Sean Ross
January 24, 2025
3

When you think of the epicenter of the Active Rock format, it’s natural for the Midwest to come to mind, but the mid-Atlantic is a surprising stronghold as well. Heritage rockers WMMR Philadelphia and WIYY (98 Rock) Baltimore are format anchors, but if you drive west from either station, you’ll have a local station to listen to for hours.

If you take I-70/I-68 from Baltimore, you’ll hear WBHB (101.5 Bob Rocks) Hagerstown, Md., followed by WDZN Cumberland, Md., and WCLG Morgantown, W.V. Take the Pennsylvania Turnpike and after Philly, there’s WQXA (105.7 the X) York/Harrisburg, and WQWK (Qwik Rock) State College, leading into rock-leaning Alternative WXDX (The X) Pittsburgh. In the just-released fall Nielsen ratings, WBHB is No. 2, up 7.1-7.2 12-plus.

“You’ve got a lot of relatively large populations in close proximity that lean pretty blue-collar,” says Shelter Music’s Tyson Haller. “I would also include Norfolk, Monmouth, Wilkes-Barre, and Salisbury, Md., in there, all with top five rock stations.” 

Haller notes that Philadelphia is Scott Stapp’s “biggest sales market as a solo artist. Funny enough, I just read an article that claimed that Creed is now the most-played band on jukeboxes in Philly, beating out Taylor Swift.”

Similarly, Kurt Steffek points to a Jacoby Shaddix interview on 98 Rock’s morning show that led to the decision to work Papa Roach’s “Leave A Light On,” eventually a No. 1 Active Rock, top 10 Alternative, and currently top 15 at Hot AC. 

100.1 102.3 WCLG Rocks MorgantownHere’s a Fresh Listen to five Active Rock outlets in the mid-Atlantic, starting with WCLG p.m. driver Maynard and heading east. Of the smaller-market stations here, WCLG is the one that goes back the furthest on Classic Rock but also supports some brand-new titles. Here’s “The Legendary CLG” at 3 p.m., January 21:

  • Green Day, “Basket Case”
  • Pink Floyd, “Have a Cigar”
  • Papa Roach, “Leave a Light On”
  • Korn, “Got the Life”
  • Velvet Chains, “Dead Inside”
  • Rage Against the Machine, “Testify”
  • Metallica, “Whiskey in the Jar”
  • Weezer, “Say It Ain’t So”
  • Linkin Park, “Heavy Is the Head”
  • Kid Rock, “Cowboy”
  • Jethro Tull, “Locomotive Breath”
  • Blind Melon, “No Rain”
  • Motley Crue, “Girls, Girls, Girls”
  • Smashing Pumpkins, “Sighommi”
  • Finger Eleven, “Paralyzer”
  • Sara Robinson, “Queen”

99.5 DZN WDZN Cumberland FrostburgLaunched just over three years ago, WDZN is Active, but with a significant Alternative component. Here’s PD/middayer Ethan Dunkinson around 10:30 a.m., January 21, after the syndicated Free Beer & Hot Wings morning show:

  • Linkin Park, “What I’ve Done”
  • Audioslave, “I Am the Highway”
  • Red Hot Chili Peppers, “Otherside”
  • Billy Morrison f/Ozzy Osbourne & Steve Stevens, “Crack Cocaine”
  • Offspring, “Pretty Fly (For a White Guy)”
  • Foo Fighters, “The Glass”
  • Stereo MCs, “Connected”
  • Disturbed, “Land of Confusion”
  • Seether, “Fake It”
  • Cure, “A Fragile Thing”
  • Everclear, “Santa Monica”
  • Weezer, “Hash Pipe”
  • Twenty One Pilots, “Heathens”

101.5 Bob Rocks WBHB Hagerstown Chambersburg101.5 Bob Rocks is one of the format’s most distinctive radio stations. Its daytime lineup is Crazy Bob mornings, Nasty Bob middays, and Just Bob in afternoons, who was soliciting listeners stories about things they instantly regretted (childhood streaking was one). Here’s the 5 p.m. drive-home feature, The Rage:

  • Stone Temple Pilots, “Dead and Bloated”
  • Metallica, “Sad but True”
  • Starset, “Toksik”
  • Motley Crue, “Girls, Girls, Girls”
  • Theory of a Deadman, “RX (Medicate)”
  • Sleep Theory, “Stuck in My Head”
  • Live, “I Alone”
  • Living Colour, “Cult of Personality”
  • 10 Years, “Wasteland”
  • Stone Sour, “Through Glass”
  • Point North, “World (vs.) Peace”
  • Papa Roach, “Last Resort”
  • Guns N’ Roses, “Don’t Cry”
  • Shinedown, “Second Chance”

105.7 The X WQXA YorkLike some of the other Cumulus Active outlets, WQXA can occasionally lean Alternative as well; (it’s playing Dexter & the Moonrocks’ “Sad in Carolina.” Here’s the station at 10 a.m., just after a promo for the departing People’s Morning Show featuring Gov. Josh Shapiro:

  • Stone Temple Pilots, “Plush (Acoustic)”
  • Guns N’ Roses, “Mr. Brownstone”
  • Green Day, “Bobby Sox”
  • Nirvana, “Smells Like Teen Spirit”
  • Three Days Grace, “Pain”
  • Staind, “So Far Away”
  • Sum 41, “Landmine” 
  • Danzig, “Mother”
  • 311, “Down”
  • Wage War, “Magnetic”
  • Blur, “Song 2”
  • 3 Doors Down, “Kryptonite”
  • Everlast, “What It’s Like”

98 Rock 97.9 WIYY BaltimoreBaltimore Ravens flagship 98 Rock was just wrapping up its final “Purple Power Hour” for the season, with the team’s Femi Ayanbedejo and Dennis Pitta joining the p.m. drivers Kirk and Marianne. (“I wish it was a little later in the year,” she noted.) 98 Rock is known for a more-mainstream feel in both its gold and current choices, but in a format where many current titles disappear quickly, there were non-crossover library titles in this segment from 7 p.m., January 20:

  • Muse, “Starlight”
  • Weezer, “Undone (The Sweater Song)”
  • Scott Stapp, “Black Butterfly”
  • Halestorm, “The Steeple”
  • ZZ Top, “Legs”
  • Dirty Honey, “Don’t Put Out the Fire”
  • Beck, “Loser”
  • Pretty Reckless, “And So It Went”
  • Green Day, “Bobby Sox”
  • Drowning Pool, “Bodies”
  • Bon Jovi, “You Give Love a Bad Name”
  • Daughtry, “The Dam”
  • Alice in Chains, “Man in the Box” 

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Comments 3

  1. Brandon Charles's avatar Brandon Charles says:
    1 year ago

    I definitely appreciate this article so much, growing up in Pittsburgh, and living in the DC area for five years, where I traveled that corridor quite a bit and listen to all these stations. Plus, I got my start in active rock so I have a very soft spot for the hard rock music. A lot of people underestimate the monetary power of the blue collaraudience, and I think some larger markets who have outright abandoned the format are foolish to do so.
    One thing that separates these stations from a lot of stations in any format is, a respect for the audience, and personalities who fit the culture of the format. Even formats like alternative have been losing, and I believe it’s because they have relied on automation, or a sound to carry them rather than the glue that holds it all together. Stations like the x in Pittsburgh, and 98 rock have a strong sports component, which has probably allowed them to stay relevant in the 21st century.
    There’s something really nostalgic about seeing these stations being written about, I may have to give them my time this week. it may not be a format with a lot of current superstars, but there are enough superstars and enough gold to carry it.

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  2. Trip Ericson's avatar Trip Ericson says:
    1 year ago

    I stream WBHB as pretty much all I listen to at my desk these days. Everything about it is great; the DJs spend just the right amount of time talking and are all enjoyable to listen to, the music mix is exactly what I want to hear, the local ads are pleasant.

    Unfortunately, no such station in DC where I am. WIYY can be heard in DC and its music mix isn’t bad, but during drive times it’s very heavily talk, to the point where you might hear a song every 20 minutes or so. Fine to listen to outside of drive time (and sports), but not during drive time if you want music.

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  3. Freddy Shockley's avatar Freddy Shockley says:
    6 months ago

    Some others worth mentioning are WNGZ (Elmira-Corning, NY), WZBH (Salisbury, MD), WKRL (Syracuse, NY)

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Sean Ross

Sean Ross

Sean Ross is a radio business researcher, programming consultant, conference speaker, and a veteran of radio trade journalism at Billboard, Radio & Records, M Street Journal, and others. For more than a decade, his weekly writings have been collected in the Ross On Radio newsletter; subscribe for free here. https://tinyurl.com/mhcnx4u

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