Position Overview
Cumulus Media | Allentown is looking for an experienced Promotions Director to coordinate and execute revenue generating on and off-air promotions and events. The Promotions Director would supervise the image and presence of the stations in the marketplace to our primary demographic while maintaining a winning onsite presence. This position requires a high degree of organizational skills, attention to detail, time management, and personal disposition that works well with creative co-workers in Programming, Digital and Sales and most importantly, has a passion for delivering successful promotions and events.

You’ll represent great Cumulus brands including:  WLEV FM – 100.7, WODE-FM- The Hawk, FOX Sports- 94.7 FM/WEEX/ WODEHD2, WCTO FM/WWYY FM – Cat Country 96 & 107.1 home to the Philadelphia Eagles Radio Network, plus WWYY is also broadcast partner for Penn State Football. C-SUITE is our portfolio of Cumulus Digital Advertising Products for Local Businesses.

Key Responsibilities & Qualifications
Promotional Strategy, Execution & Event Management
•    Conceive, plan, and execute high-impact station promotions, on-air contests, and live on-site events from inception to facilitation.
•    Coordinate and draft comprehensive promotional proposals, packages, and post-event recaps for sales and programming teams.
•    Oversee physical set-up and breakdown of remote broadcasts and station appearances, with the ability to troubleshoot and resolve technical or logistical issues on the fly.
•    Develop and execute promotional events and creative contests within departmental budgets that span a wide range of target demographics.
•    Represent the stations at public events and career fairs in an upbeat, outgoing, and professional manner to enhance brand presence.

Fleet & Asset Management
•    Manage and maintain a fleet of station promotional vehicles, ensuring proper scheduling, safety compliance, and on-site brand visibility.
•     Oversee the procurement and inventory of promotional items and station swag, including negotiating with vendors and securing trade collateral.
•    Direct station winner databases and supervise the compliant distribution of prizes to listeners.
Strategic Partnerships & Community Relations
•    Collaborate closely with Programming and Sales teams to align promotional strategies with revenue goals and station programming.
•    Develop and leverage strategic relationships with entertainment venues, event spaces, and concert promoters to benefit the stations.
•    Identify community partnership opportunities and collaborate with local charities for the mutual benefit of the community and the stations.

Leadership & Team Management
•    Hire, train, and lead a high-performance promotional execution team.
•    Provide regular coaching, performance feedback, and professional development to the promotions staff.

Qualifications:
•    Experience: 3+ years of related promotions or marketing experience required.
•    Education: Bachelor’s degree in marketing, project management, business, or a related field highly preferred.
•    Licensing & Travel: Valid driver’s license required, as driving is an essential function for regular travel, transporting equipment, and supporting remote broadcasts.
•    Physical & Schedule Flexibility: Ability to lift and/or pull up to 50 lbs and flexibility to work a varied schedule including holidays, weekends, and evening station events.
•    Technical Skills: Computer literacy in Photoshop, HTML, Microsoft Office (including PowerPoint), VPromotions, and VTrade highly preferred.
•    Industry Knowledge: Strong understanding of station programming strategies and knowledge of all applicable FCC rules and regulations highly preferred.
•    Leadership & Communication: Proven leadership skills with the ability to clearly communicate team expectations and focus on nurturing, coaching, and growing support staff.
•    Collaboration & Relationship Management: Strong aptitude for cross-departmental collaboration and the ability to interact professionally with management and staff at all levels.
•    Organization & Problem Solving: Exceptional multi-tasking, prioritization, and problem-solving skills with a proven track record of handling multiple strict deadlines.
•    Creativity: Possesses a highly creative mind, excellent verbal and written communication skills, and a genuine passion for brand innovation.

Pay Range
USD $45,000.00 – USD $50,000.00 /Yr.

For immediate consideration, please visit: https://jobs.cumulusmedia.com/careers