ENCO has announced that vCreative customers with a SPECai account now have access to the platform directly within vCreative’s platforms.

ENCO and partners Benztown and Compass Media Networks had announced integration plans with vCreative at NAB Show 2024. The company says, “the integration provides vCreative customers with direct access to the ad creation service through a SPECai logo now live within vPPO and coming soon to vProMedia, two of vCreative’s widely used software platforms for radio, television, and digital operations. Upon placing a new order, account executives can choose to produce a new spec ad on the spot – without ever leaving the vCreative system. The SPECai service launches a new window inside of vPPO or vProMedia after clicking on the SPECai logo, which begins the process of creating a new spec spot.”

vCreative CEO Mary DelGrande said, “More than 6,600 vCreative users now have seamless access to SPECai through our software workflow solutions, offering our radio broadcast customers a powerful and innovative way to create spec spots with AI-driven efficiency. Thanks to ENCO’s integration, everything stays within the vCreative platform, ensuring the organization, visibility, and ease our customers rely on, and further strengthens vCreative’s commitment to helping our customers streamline content production and enhance operations.”

ENCO President Ken Frommert comments, “Creative customers can now leverage the power of AI to create spec spots in seconds within the familiar vCreative workspaces they use each day. vCreative is the leader in production and back-office workflow management for broadcasters, and our SPECai integration aligns with vCreative’s philosophy for providing innovative toolsets that help broadcasters drive smarter, faster and more intuitive operations.”