Eastlan Ratings has announced it will be continuously measuring four more markets, while adding another market for annual measurement.

Eastlan will begin continuous measurement of Greensboro/Winston-Salem/High Point NC, Memphis TN and Spokane WA, while Syracuse NY will switch from twice-per-year to continuous starting with the May monthly. Eastlan will begin surveying Bluefield WV with annual Spring ratings.

Eastlan President Mike Gould said, “Quietly, we are watching radio broadcasters gracefully pivot. Building deep relationships with local and regional brands have become central today to all of the most successful radio operators. National revenue becomes less important each day. Eastlan data helps radio build the most effective schedules for their clients to ensure campaign success and to compete on a cost-per-impression basis with the digital giants. Local and regional buyers appreciate the accountability Eastlan data brings to the table. And like we’ve said for years, broadcasters appreciate the savings that in many markets are well into six digits annually.”

All Eastlan public releases are available on the RadioInsight Ratings page.