Music research veteran Matt Bailey has launched “Your Hit Momentum Report“.

Using streaming data similar to traditional callout research, Bailey said, “I always knew streaming could be the biggest breakthrough in music research history. After all, it shows what listeners are playing when they’re in control of their music. Problem is, the #1 song on Spotify is rarely the song most listeners actually know and love.”

Bailey, formerly of Coleman Insights’ callout subsidiary Integr8 Research, said he discovered the secret of finding the real hits in streaming through a song’s momentum adding, “What matters isn’t what’s big this week, but what fans keep streaming week after week. Our proprietary, A.I.-developed Momentum IndexSM finds real, mass-appeal radio hits more consistently than any other streaming data metric.”

He says the report is based on real-world behavioral data instead of finding and interviewing paid respondents allowing its costs to be 75% cheaper than comparable callout, “You give us 35 songs. We analyze what listeners in your market are streaming on all major DSPs. You get a simple ranker of the hits from best to worst. If you’ve ever seen a callout report, you’ll understand Your Hit Momentum Report.”

Bailey can be reached at (984) 538-HITS for more information regarding Your Hit Momentum Report.