vCreative has announced it has expanded its integrations with additions to WideOrbit Aurora and RCS’s ZettaCloud.
The integrations will connect vCreative’s Cloud AutoDub technology to both playout systems for “enabling produced audio to flow automatically from production to playout, seamlessly, with no local server infrastructure required. As broadcasters accelerate cloud adoption and modernize legacy workflows, the need for fully automated, infrastructure-free audio delivery has become increasingly critical.”
If running vCreative with Aurora or Zetta, the integration will eliminate manual steps and local dependencies that have long separated and slowed down production from automation. Spots are automatically checked, processed, and delivered continuously, arriving in the automation system with the correct audio format, metadata, and companion files ready for air, without additional handling.
vCreative CEO Mary DelGrande said, ““The industry is rapidly moving away from fragile, locally managed infrastructure toward scalable, cloud-based workflows. With Cloud AutoDub, we’re eliminating the friction between production and playout, giving broadcasters faster turnaround, greater reliability, and the ability to scale effortlessly across markets. This is a foundational step toward the fully automated, cloud-native future of broadcast operations.”
RCS President/CEO Susan Larkin followed, “With integrations like vCreative’s Cloud AutoDub now embedded within ZettaCloud, RCS is delivering real, cloudnative automation that removes friction between production, traffic and playout. As the world’s largest broadcast software company, we support broadcasters globally who manage billions of dollars in advertising revenue and rely on efficient, reliable systems to protect and grow their business. There is no onesizefitsall path to the cloud, and by automating key workflows, we help customers reduce costs, accelerate speed to revenue, and modernize operations—while maintaining a seamless listener experience.”
WideOrbit Managing Director/VP Radio Automation William ‘Dub’ Irvin commented, “WO Aurora’s integration with vCreative’s Cloud Dub is WideOrbit’s latest initiative that supports the industry’s urgent need to eliminate the expense of installing and maintaining on-prem hardware solutions. WideOrbit and vCreative’s existing automation and traffic integrations have already saved our customers millions of dollars, and our integration with Cloud Dub is poised to further strengthen the financial position of our customers.”
