Following the sign-off of Modern Rock “New Rock 107.3” KURQ Grover Beach/San Luis Obispo at the end of June, we now know who is operating the El Dorado Broadcasters owned station.
Gerardo Ceja’s Gold Coast Radio, the owner of Regional Mexican “La M 103.7” KMLA El Rio/Ventura is now simulcasting on KURQ. KMLA currently leads the Oxnard/Ventura market with a 7.9 share as of the Fall 2015 Nielsen Audio ratings. The simulcast does have a coverage hole over Lompoc and Santa Barbara.