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Urban Real 96.1 Launches In Chattanooga

Real 96.1 The Legend W241AF Chattanooga Breakfast ClubAfter a month of Christmas Music and five hours of songs with “Real” in the title, iHeartMedia Classic Country “96.1 The Legend” W241AF Rossville, GA/100.7 WUSY-HD2 Chattanooga TN flipped to Urban “Real 96.1” at 5pm today.

The new format is launching with the usual jockless, commercial-free approach. W241AF previously had an Urban format as “96.1 The Beatfrom April 2012 until its flip to Classic Country in November 2014.

The new format will take on Brewer Media’s “Power 94” 94.3 WJTT Red Bank, which placed third in the Summer 2016 Nielsen Audio ratings with a 7.7 share. The Legend had a 0.0 share in its past two ratings books.

We reported last week that iHeart had registered Real961.com with Oklahoma City and not Chattanooga as a potential destination.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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