After a month of Christmas Music and five hours of songs with “Real” in the title, iHeartMedia Classic Country “96.1 The Legend” W241AF Rossville, GA/100.7 WUSY-HD2 Chattanooga TN flipped to Urban “Real 96.1” at 5pm today.
The new format is launching with the usual jockless, commercial-free approach. W241AF previously had an Urban format as “96.1 The Beat” from April 2012 until its flip to Classic Country in November 2014.
The new format will take on Brewer Media’s “Power 94” 94.3 WJTT Red Bank, which placed third in the Summer 2016 Nielsen Audio ratings with a 7.7 share. The Legend had a 0.0 share in its past two ratings books.