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Nash Comes To Detroit

93.1 Nash NashFM Doug DougFM WDRQ Detroit Cumulus Country 99.5 WYCDAt 9:31am, Cumulus flipped Variety Hits “93.1 Doug-FM” WDRQ Detroit to Country “Nash-FM 93.1“.

Currently playing non-stop Country Christmas music, the long rumored move gives direct format competition to CBS’ 99.5 WYCD. The station will play Christmas music through the holidays before launching its Country format.

WDRQ ranked 18th in the Detroit market with a 2.5 share in the November Nielsen PPM ratings. WYCD led the Detroit market with a 7.9 share.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

2 Comments

  1. Profile photo of BC


    Hey Lance! Forgive me for slightly deviating from topic, but do you think a nash affiliate will actually ever launch in its “tribute city” of Nashville? or do you think to share holders and clients, it dilutes the importance of the NYC flagship!

    • Profile photo of Lance Venta


      Cumulus has publicly stated that the Nash brand will be expanded to all of their Country stations. Whether it’s WKDF or WSM-FM that takes the brand I have no idea.

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