At 9:31am, Cumulus flipped Variety Hits “93.1 Doug-FM” WDRQ Detroit to Country “Nash-FM 93.1“.
Currently playing non-stop Country Christmas music, the long rumored move gives direct format competition to CBS’ 99.5 WYCD. The station will play Christmas music through the holidays before launching its Country format.
WDRQ ranked 18th in the Detroit market with a 2.5 share in the November Nielsen PPM ratings. WYCD led the Detroit market with a 7.9 share.