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JLD Media Adds Third Boise FM

100.7 The Bull KQBL Boise JLD Media Impact Radio GroupKevin Terry’s JLD Media is adding a third FM in the Boise market with the purchase of Country “100.7 The Bull” KQBL Mountain Home from Impact Radio Group.

JLD will pay $200,000 for the station, which will join their pending acquisitions Regional Mexican “101.9 La Grand D” KDBI Emmett and Spanish CHR “Latino 106.3” KQTA Homedale.

Included in the sale contract is an agreement to move the KQBL call letters to another Impact station in the market as the Country format will stay with the company. Following the sale Impact will retain Variety Hits “96.1 Bob-FM” KSRV-FM Ontario, Rhythmic CHR “Wild 101.1” KWYD Parma, Hot AC “My 102.7” KZMG Melba, Sports “ESPN Boise” 730 KNFL/96.5 K260AI Boise, and “Oldies 1380” KSRV Ontario.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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