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Alt 107.1 Debuts In Sacramento

Alt 107.1 K296GB Sacramento KQJK-HD2 Radio 94.7 KKDO AlternativeiHeartMedia launched Alternative “Alt 107.1” K296GB North Highlands/Sacramento via 93.7 KQJK-HD2 quietly in mid-December.

The station is running the Premium Choice “Alt Project” programming including Aly in middays, Klinger in afternoons, and Sixx Sense with Nikki Sixx in evenings. Mornings are unfilled on the station’s schedule. The new format is designed to chip away at Entercom’s “Radio 94.7” KKDO.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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