Alt 107.1 Debuts In Sacramento
iHeartMedia launched Alternative “Alt 107.1” K296GB North Highlands/Sacramento via 93.7 KQJK-HD2 quietly in mid-December.
The station is running the Premium Choice “Alt Project” programming including Aly in middays, Klinger in afternoons, and Sixx Sense with Nikki Sixx in evenings. Mornings are unfilled on the station’s schedule. The new format is designed to chip away at Entercom’s “Radio 94.7” KKDO.