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KBEE Salt Lake City Returns To AC

B98.7 KBEE Salt Lake City Dain Craig Bert ShowCumulus Adult CHR “B98.7” KBEE Salt Lake City has shifted to AC.

The move comes with a new on-air lineup. Program Director Dain Craig moves from afternoons to mornings along with Mandi Hildt to replace the syndicated Bert Show. Bobbi Maxwell from sister “Warm 98” WRRM Cincinnati will host middays and the syndicated John Tesh is added for nights.

KBEE has bounced from AC to Hot AC and back multiple times in its history. In the January 2015 Nielsen Audio PPM ratings it registered a 1.9 share of the Salt Lake audience. The new AC direction places KBEE closer to Bonneville’s market leading AC 100.3 KSFI and KLO Broadcasting’s Soft AC “Sunny 103.1” KSQN.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Profile photo of only1moore


    This station should make up its mind on which direction it should go. And at this rate the future doesn’t look that promising for KBEE.

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