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WKOS Shifts From Nash To Nash Icon

Nash Icon 104.9 WKOS Kingsport Johnson City Bristol NashIconCumulus Country “104.9 Nash-FM” WKOS Kingsport, TN has moved over to the Nash Icon brand.

104.9 NashIcon” will feature the national on-air programming originating from Cumulus’ Nash Campus in Nashville as heard on 95.5 WSM-FM Nashville. WKOS has held steady at a 0.8 share in the last few Nielsen Audio ratings periods; well behind Bristol Broadcasting’s market leading 96.9 WXBQ’s 19.9 share.

Cumulus Media announces that radio station WKOS in Tri-Cities, TN (Johnson City-Bristol-Kingsport) launched this week as the all-new NASH Icon station, 104.9 NASH Icon. WKOS was previously programmed as NASH FM 104.9. Program Director J.B. Stone will continue to program WKOS. Nash Icon is a new format playing the best Country hits from Country music’s most iconic artists, driven by Country music fans’ desire for more exposure to their all-time favorite artists from 1980 through today. 104.9 NASH Icon features artists from Reba McEntire, Rascal Flatts and the Dixie Chicks to Garth Brooks, Alan Jackson, Martina McBride and Kenny Chesney.

The new weekday on-air line-up for 104.9 NASH Icon includes:
Kim Stewart, Midnight-5:00 a.m.
Marty McFly, 5:00 a.m.-9:00 a.m.
Lisa Manning, 9:00 a.m.-2:00 p.m.
Scott Gains, 2:00 p.m.-7:00 p.m.
Darlas Rai, 7:00 p.m.-Midnight

Greg Frey, Corporate Program Director for Cumulus said: “NASH Icon continues to grow as an extension of our NASH Country music brand. We’re excited to bring this unique Country listening experience to the Tri-Cities on 104.9 NASH Icon.”

104.9 NASH Icon provides advertisers the opportunity to engage with the passionate Country fan base across a multi-media platform that spans radio, television, digital, magazine and live events. NASH Icon is based at the NASH Campus in Nashville, the nation’s only multi-media facility devoted solely to producing and distributing content based on the Country music lifestyle. The NASH Campus features three studios designed for a combination of TV and radio programming, indoor and outdoor event space, a print newsroom and extensive office space.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

2 Comments

  1. Profile photo of airplane777


    We could use some Country Selection in Kingfisher Oklahoma, Wonder if Cumulus will convert KINB, a rural signal to Nash Icon?

    • Profile photo of Nathan Obral


      Cumulus doesn’t own KINB. It’s still held in a divestiture trust incurred by the Cumulus-Citadel merger four years ago.

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