WKOS Shifts From Nash To Nash Icon
Cumulus Country “104.9 Nash-FM” WKOS Kingsport, TN has moved over to the Nash Icon brand.
“104.9 NashIcon” will feature the national on-air programming originating from Cumulus’ Nash Campus in Nashville as heard on 95.5 WSM-FM Nashville. WKOS has held steady at a 0.8 share in the last few Nielsen Audio ratings periods; well behind Bristol Broadcasting’s market leading 96.9 WXBQ’s 19.9 share.
Cumulus Media announces that radio station WKOS in Tri-Cities, TN (Johnson City-Bristol-Kingsport) launched this week as the all-new NASH Icon station, 104.9 NASH Icon. WKOS was previously programmed as NASH FM 104.9. Program Director J.B. Stone will continue to program WKOS. Nash Icon is a new format playing the best Country hits from Country music’s most iconic artists, driven by Country music fans’ desire for more exposure to their all-time favorite artists from 1980 through today. 104.9 NASH Icon features artists from Reba McEntire, Rascal Flatts and the Dixie Chicks to Garth Brooks, Alan Jackson, Martina McBride and Kenny Chesney.
The new weekday on-air line-up for 104.9 NASH Icon includes:
Kim Stewart, Midnight-5:00 a.m.
Marty McFly, 5:00 a.m.-9:00 a.m.
Lisa Manning, 9:00 a.m.-2:00 p.m.
Scott Gains, 2:00 p.m.-7:00 p.m.
Darlas Rai, 7:00 p.m.-Midnight
Greg Frey, Corporate Program Director for Cumulus said: “NASH Icon continues to grow as an extension of our NASH Country music brand. We’re excited to bring this unique Country listening experience to the Tri-Cities on 104.9 NASH Icon.”
104.9 NASH Icon provides advertisers the opportunity to engage with the passionate Country fan base across a multi-media platform that spans radio, television, digital, magazine and live events. NASH Icon is based at the NASH Campus in Nashville, the nation’s only multi-media facility devoted solely to producing and distributing content based on the Country music lifestyle. The NASH Campus features three studios designed for a combination of TV and radio programming, indoor and outdoor event space, a print newsroom and extensive office space.