With the addition of an FM translator 97.5 W248AW Indianapolis and Rush Limbaugh moving over from Emmis News/Talk 93.1 WIBC, iHeartMedia Sports 1260 WNDE Indianapolis has rebranded as “Fox Sports 97.5“.
WNDE will retain its Sports programming the remainder of the day including its locally originating afternoon show hosted by Jake Query and Bill Schultz from 3-7pm and Fox Sports Radio programming the remainder of the day. The 97.5 translator is in the process of relocating into the Indianapolis market from Franklin and iHeart indicates it will sign-on by the end of this month.
WNDE registered a 0.6 share in the April 2015 Nielsen Audio PPM ratings, placing it well behind Emmis’ “1070 The Fan” WFNI’s 2.1 share for its AM signal and 1.0 share for its 107.5 W298BB/WIBC-HD2 translator with a slightly different programming schedule.
INSTANT INSIGHT: Despite the spin in the press release below, there’s no way iHeartMedia would’ve placed Limbaugh on an owned Sports station if the company had any other affiliation options in the market. You can bet iHeart’s local management would much rather utilize their new translator for something other than a mish-mosh of Sports and Limbaugh. But when everyone one else says no and you need to save face, options become limited. This way iHeart can spin it that they were able to find a strong affiliate for Limbaugh in Indianapolis to potentially keep other affiliates from bailing.
iHeartMedia Indianapolis announced today the addition of The Rush Limbaugh Show as they debut 97.5 FM in the Indianapolis market. The station which will also simulcast Query & Schultz (3pm-7pm) and the FOX Sports Radio Network the remainder of the week, is expected to sign-on for the first time in late June, just in time for Limbaugh to find a new home in Indianapolis in July. The Rush Limbaugh Show will also simulcast on 1260 AM WNDE.
America’s most-listened-to talk radio program will be heard live on both stations Monday through Friday from 12 – 3 p.m. ET, effective July 6.
The announcement comes after overwhelming response from Mr. Limbaugh’s decades-long, loyal following in the market who have eagerly awaited news about where to tune their radios in July.
Over the past year, The Rush Limbaugh Show was the #1 ranked talk program in its day-part in Indianapolis. Additionally, The Rush Limbaugh Show’s AQH Share increased 31.0% year over year in the key demo of Adults 25-54. (Sources: Nielsen Audio, PPM, APR14-APR15, AQH Rank, P 12+; and PPM, APR’14 to APR’15, AQH Share, A 25-54)
“Rush continues to be national radio’s dominate talk personality. We’re excited about the opportunity to have Rush join the iHeartRadio team on 97.5FM and 1260AM.” said Rick Green, Market President, iHeartMedia Indianapolis.
Nationally syndicated by Premiere Networks, The Rush Limbaugh Show is heard on nearly 600 stations and is the highest-rated national radio talk show in America. The iconic radio host is heard by up to 20 million people each week. Please visit www.RushLimbaugh.com for more information.