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Virden Broadcasting Acquires Six In Western Illinois

Virden Broadcasting Prestige Communications Macomb Regional MediaVirden Broadcasting is acquiring Prestige Communications’ six stations and one translator in Western Illinois for $725,000.

The stations involved in the deal are: Alternative “95.9 The Buzz” WNLF Macomb, Hot AC “K100” 100.1 WKAI Macomb, Classic Rock “Classic 103” 102.7 WJEQ Macomb, Oldies 104.1 WMQZ Colchester, Country “Hot Country 104.7” WLMD Bushnell, News/Talk 1510 WLRB Macomb and the CP for 103.7 W279CR Macomb which will rebroadcast WLRB. Virden began operating the stations via Time Brokerage Agreement on August 1.

Virden currently owns three stations and four translators in the Kewanee, IL area.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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