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Regional Mexican “La Mejor” Debuts In Houston

La Mejor 104.5 Houston KTBZ-HD3Centro Cristiano de Vida Eterna has completed its move of 104.5 K283CH Alvin, TX to downtown Houston and launched Regional Mexican “La Mejor 104.5“.

Positioned as “Más Música Menos Güiri Güiri” which translates more or less to “More Music Less Talk”, K283CH is rebroadcasting iHeartMedia’s 94.5 KTBZ-HD3 Houston and operating from the iHeart offices in Houston. K283CH is now licensed to operate with 99 watts at 310 meters from the JP Morgan Chase Tower in downtown (Coverage Map)

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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