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Virgin Radio Launches In Halifax & Kitchener

Virgin Radio 101.3 The Bounce Halifax Bell MediaAs expected Bell Media flipped both “101.3 The Bounce” CJCH Halifax and Hot AC “105.3 Kool-FM” CFCA Kitchener ON to the CHR “Virgin Radio” brand.

No other changes will take place at CJCH, where the current airstaff remains in place. 105.3 CFCA will run jockless for now while previous morning host Angie Hill moves to sister Classic Hits “99.5 KFUN” CKKW.

Starting today (July 29) at 1 p.m., Bell Media Radio introduces 101.3 VIRGIN Radio to the Halifax community, extending this world-class brand to the east coast and completing its reach across Canada. Listeners across the region can continue to bounce along to the same great music by today’s biggest artists, while enjoying the same beloved personalities, entertaining programs, and exciting contests found on 101.3 The BOUNCE.

“We are thrilled to adopt the internationally lauded VIRGIN Radio name as part of our long-planned rebrand, while continuing to serve up the same blend of music, personalities, and community involvement that makes 101.3 FM the region’s #1 station for Adults 18-44,” said Brad Muir, Program Director, 101.3 VIRGIN Radio. “We look forward to entertaining our loyal listeners with this winning format, and we warmly welcome new listeners across Halifax to tune in to 101.3 VIRGIN Radio.”

101.3 VIRGIN Radio will uphold and expand upon the valued relationship with listeners by maintaining its role as an invested community partner, telling local stories, and sustaining its ongoing dialogue with the Halifax community.

Listeners can also tune in online at www.1013virginradio.ca.

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Starting today (July 29) at 12 noon Bell Media Radio introduces 105-3 Virgin Radio to the Kitchener community. Listeners across the region can now enjoy today’s most current music and artists with 105-3 Virgin Radio’s focus on Top 40 Hit Music.

“We are thrilled to adopt the internationally lauded Virgin Radio name as the station changes its format, giving listeners the musical hits and artists they have told us they wanted to hear,” said Michael Melling, General Manager, 105-3 Virgin Radio. “We look forward to continue entertaining our Kitchener radio listeners with this new winning format, and warmly welcome new listeners across the region to tune to 105-3 Virgin Radio, Kitchener’s #1 Hit Music Station.”

As part of the format change, Kitchener’s favourite morning radio personality Angie Hill moves to sister station KFUN 99.5 FM, as host of THE ANGIE HILL SHOW on weekday mornings. New 105-3 Virgin Radio talent will be confirmed in the weeks to come.

105-3 Virgin Radio will uphold and expand on the valued relationship with listeners by maintaining its role as an invested community partner, telling local stories and sustaining its ongoing dialogue with the Kitchener radio audience.

Listeners can also tune in online at www.105.3virginradio.ca.

Original Report 7/27: In addition to the pending flip of 105.3 CFCA Kitchener ON on Friday, Bell Media is planning on expanding its CHR “Virgin Radio” brand to Halifax.

CHR “101.3 The Bounce” CJCH Halifax is promoting a “big change” at 1:00pm Atlantic time on Friday. Just like the domain registered for Kitchener, 1013VirginRadio.com and .ca was registered in June.

Bell Media currently operates the CHR “Virgin Radio” brand in seven Canadian markets under license from Richard Branson’s Virgin Group. The brand is also utilized in eight additional nations since its 1990s launch in London.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Profile photo of sapphirus


    Got a recording of the switch over — for the people who couldn’t tune in at the noon hour — right here: https://soundcloud.com/user-821592734/launch-of-105-3-virgin-radio

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