Update 2/6: Multiple Bristol staffers are issuing denials to us that the Bull domain has any connection to WXBQ. Meanwhile the site and social media accounts for the Bull brand have quickly disappeared. Either somebody didn’t expect these to be found early or some strange gamesmanship is at play here.
Original Report 2/5: Bristol Broadcasting Country 96.9 WXBQ-FM Bristol, VA/Johnson City/Kingsport, TN looks to be on the verge of a relaunch as “96.9 The Bull“.
It’s not often you see a station dominating its market with nearly a 20 share completely revamp its image. 969TheBull.com is already live with a splash page and social media profiles. Embedded in the code are keywords for WXBQ and the Tri-Cities market.