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WXBQ Planning Bull Relaunch?

96.9 WXBQ Bristol Johnson City Kingsport The Bull Carrot CountryUpdate 2/6: Multiple Bristol staffers are issuing denials to us that the Bull domain has any connection to WXBQ. Meanwhile the site and social media accounts for the Bull brand have quickly disappeared. Either somebody didn’t expect these to be found early or some strange gamesmanship is at play here.

Original Report 2/5: Bristol Broadcasting Country 96.9 WXBQ-FM Bristol, VA/Johnson City/Kingsport, TN looks to be on the verge of a relaunch as “96.9 The Bull“.

It’s not often you see a station dominating its market with nearly a 20 share completely revamp its image. is already live with a splash page and social media profiles. Embedded in the code are keywords for WXBQ and the Tri-Cities market.

The Bull is quickly becoming the brandname of choice for younger skewing Country including recent relaunches in Houston and Portland.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.


  1. Definition of VERIFY

    2: to establish the truth, accuracy, or reality of

    • Profile photo of Lance Venta


      Since you obviously work for WXBQ:

      1) Domain registered by Bristol Broadcasting:
      2) Site hosted on Bristol’s servers
      3) Code includes references to WXBQ
      4) Go through our archives and you’ll see that we only report these stories when we are fairly confident in their accuracy. We’re not 100% nor do we claim to be. When you’ll only get no-comments or denials for everything we report, the truth will eventually come out.

  2. This sounds very interesting. Wonder if they’ll do that to their other rabbit stations?

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