Update 8/25: After nearly a week of testing/stunting, Clear Channel launched Alternative “Alt 98.3” W252CM/105.9 WNRQ-HD2 Nashville at 5pm today.

Branded as “Nashville’s Alternative”, the stations launched with Jack White’s “Lazretto”.

John Mayer, afternoon host of sister CHR “107.5 The River” WRVW will pull double duty in morning on 98.3. Em will host middays, Zeus & Slappy The Wonder Boy in afternoons, and Battle in nights.

Update 8/21: The stunting/testing period of 98.3 W252CM Nashville continues with the loop now consisting of Cadillac Three’s “Tennessee Mojo“.

Update 8/19: 98.3 W252CM Nashville has signed-on and is currently running a loop of Rick Astley’s “Never Give You Up”.

The station will launch its permanent format of Alternative “Alt 98.3” later this week. A similar stunt was done at Clear Channel’s 103.7 in St. Louis prior to launching its format in June.

Original Report 7/24: The Alternative format will soon return to Nashville.

Clear Channel has registered Alt983.com and Alt983FM.com for their soon to launch 98.3 W252CM Nashville. The 250 watt at 291 meter translator will rebroadcast 105.9 WNRQ-HD2 (Coverage Map).

The Alternative format will position W252CM between Tuned-In Broadcasting AAA “Lightning 100” WRLT and Cromwell Rock “102.9 The Buzz” WBUZ. Clear Channel has launched multiple “Alt” branded Alternative Rock stations in recent months including Des Moines, Indianapolis, and Minneapolis.